MAM
How to Invest in Mutual Funds: A Step-by-Step Guide
Investing your savings can feel daunting, especially when you’re unsure where to start. However, mutual funds offer a manageable and professionally guided way to grow your wealth. These investment vehicles pool money from various investors to buy a range of securities, which expert fund managers manage. In this guide, we’ll break down the process of investing in mutual funds into simple, actionable steps so you can confidently embark on your investment journey.
Additionally, opening a demat account is a crucial step in your investment process, as it allows you to hold your mutual fund units electronically.
How to Invest in Mutual Funds – 5 Easy Steps
If you’re wondering how to start investing in mutual funds, follow these five straightforward steps using a mutual funds app to simplify the process and manage your investments more effectively
Step 1: Start with Risk Profiling
Understanding your risk tolerance is crucial before investing. This involves assessing how much risk you are willing and able to take. Consider factors like your financial situation, investment goals, and how you would react to potential losses. This initial step lays the groundwork for your investment strategy.
Step 2: Asset Allocation
Once you’ve determined your risk tolerance, the next step is asset allocation. This means dividing your investment between different asset classes, such as equities and debt instruments. A balanced approach can help mitigate risk while maximising potential returns.
Step 3: Identify Suitable Funds
Now, it’s time to identify mutual funds that align with your asset allocation strategy. Research various funds, looking at their past performance, investment objectives, and expense ratios. A great place to start is with the HDFC Sky fund, known for its robust management and performance history. By comparing these factors, you can narrow down your options.
Step 4: Select a Mutual Fund Scheme
After identifying potential funds, you can choose the specific mutual fund scheme you want to invest in. Depending on your preference, you can start the application process either online or offline.
Step 5: Diversify and Monitor
Investing isn’t a one-time event; it’s a journey. Diversification-investing in different funds-can help spread risk. Regularly monitor your investments to ensure they continue to align with your financial goals. Adjust your portfolio as necessary to keep it balanced.
How to Invest in Mutual Funds Online
Investing in mutual funds online can be straightforward. There are two main methods to do this:
Create an Account on an Official AMC Website: Every Asset Management Company (AMC) has an official website where you can explore various mutual fund options. Follow the instructions provided, fill in the required information, and submit your application. The KYC process (Know Your Customer) can also be completed online, requiring your Aadhar number and PAN. Once verified, you can start investing.
Use a Mutual Funds App: Another convenient method is through mobile applications. AMCs often have their own apps, or you can use third-party mutual fund aggregators. These apps allow you to invest in mutual fund schemes, view account statements, and manage your portfolio efficiently. The best trading app in India for mutual fund investments can simplify this process.
Understanding How Mutual Funds Work
Mutual funds are managed by AMCs that pool money from various investors with similar investment objectives. This collective amount is invested in securities like stocks, bonds, and commodities, aligning with the fund’s goals.
Fund managers, who are financial experts, oversee these investments, aiming to achieve growth and appreciation for the investors. The costs associated with managing these funds are covered by the expense ratio, which is a fee charged by AMCs to cover operational costs.
Costs of Investing in Mutual Funds
Understanding the costs associated with mutual funds is crucial for investors. Here are some common charges:
Expense Ratio: This is the percentage of average assets under management that goes toward operating expenses. For instance, it covers fund management and administrative fees.
One-Time Charge/Transaction Charge: Some AMCs may levy a nominal transaction fee on investments. Typically, investments below ₹10,000 don’t incur this charge, but it can vary.
Exit Load: An exit load is charged when you withdraw your money from a mutual fund before a specified period. It’s calculated as a percentage of the scheme’s Net Asset Value (NAV).
Securities Transaction Tax (STT): When you sell mutual fund units, STT is applied based on the traded value. For open-ended equity schemes, it’s typically 0.25%.
Points to Keep in Mind Before Investing in Mutual Funds
Selecting the right mutual fund involves careful consideration. Here are key factors to keep in mind:
Define Your Investment Goals: Setting clear financial objectives helps you choose the right fund. Whether saving for a new home, retirement, or your child’s education, knowing your goals is essential.
Choose the Right Fund: Do your research! Look at the fund’s performance history, the qualifications of the fund manager, and the expense ratio. If you’re unsure, consider consulting a financial advisor.
Assess Risk Factors: Every mutual fund comes with its risks. Higher potential returns often come with higher risk. Align your investments with your risk tolerance and financial goals.
Keep Your KYC Documents Updated: To invest in mutual funds, you must comply with KYC guidelines. Ensure your PAN and address proof are current and valid.
Also read about Mahurat Trading 2024
Conclusion
Investing in mutual funds can be a smart way to grow your wealth while benefiting from professional management. With the right approach and a clear understanding of the process, anyone can start their investment journey. Whether you’re a beginner or looking to diversify your portfolio, mutual funds provide a flexible option.
If you’re keen on opening a demat account, consider using a reliable app like the HDFC Sky app for a seamless experience in mutual fund investments. With the right tools at your disposal, you’re well on your way to achieving your financial goals!
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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