MAM
How to Compare Mutual Funds Before Investing: Key Metrics and Tools
Choosing the right mutual fund from the many options in India can feel daunting. Picking one based only on high returns might not suit your financial goals or how much risk you’re comfortable with.
A clear, step-by-step comparison using specific measures helps you make smart choices. This guide explains how to evaluate mutual funds in a simple way, perfect for both new and experienced Indian investors.
Why Compare Mutual Funds?
Comparing mutual funds is about finding one that matches your needs, not just chasing the highest returns. It means looking at performance, costs, risks, and what the fund invests in. This ensures you pick a fund that fits your financial plans.
Key Measures to Look At
Here are the main things to check when comparing mutual funds:
Past Performance
Look at how the fund has done over different periods—like 1 year, 3 years, 5 years, or since it started. But don’t rely only on these numbers.
For example, HDFC Flexi Cap Fund might show an 18% return last year, while another fund has 16%. The 16% fund could be better if it’s more stable and less risky.
Comparison to a Benchmark
Every fund has a standard to measure against, like the Nifty 50 for large-cap funds. A good fund should do better than its benchmark over time.
If a mid-cap fund doesn’t beat the Nifty Midcap 150, it might mean the fund’s stock choices or fees are holding it back.
Expense Ratio
This is the yearly fee you pay, shown as a percentage of your investment. A lower fee means more money stays in your pocket, especially for long-term investments like SIPs.
Say Fund A charges 1% and Fund B charges 1.5%. That 0.5% difference might seem small, but over 10 years, it could cost you thousands of rupees.
Risk Measures: Sharpe, Alpha, and Beta
● Sharpe Ratio: Shows how much return you get for the risk taken. Higher is better.
● Alpha: Tells you if the fund manager beats the market with smart picks.
● Beta: Shows how much the fund’s value swings compared to the market. A beta of 1.1 means it’s 10% more up-and-down than the market.
These help you see if a fund’s returns are worth its risks.
What’s Inside the Fund
Check the sectors and companies the fund invests in. If you already own tech stocks elsewhere, adding a tech-heavy fund might make your investments too similar.
Look at the top 10 holdings and whether the fund focuses on large, small, or foreign companies for balance.
Fund Manager’s Track Record
A skilled manager can make a big difference. Those who’ve handled funds through good and bad market times often make better decisions.
Check how long the current manager has run the fund and if it’s done well under them.
Exit Fees and Other Costs
Some funds charge a fee if you withdraw money early, often within a year. If you might need your money soon, watch for these fees and other costs that could reduce your returns.
Tools to Help You Compare
These tools make comparing funds easier:
● Online Platforms: Investment platforms let you compare up to four funds at once, showing their value, returns, risks, and fees.
● Benchmark Tools: Screeners from Fidelity or MarketWatch give detailed info on performance and stability.
● Ratings: Morningstar or Lipper ratings provide a quick look at a fund’s long-term performance, but don’t rely only on these.
Example: Comparing Two Large-Cap Funds
Here’s a comparison of two large-cap funds:
| Measure | Fund A | Fund B |
| 1-Year Return | 12% | 11.5% |
| 3-Year Average Return | 15% | 14.8% |
| Expense Ratio | 1.2% | 1.4% |
| Sharpe Ratio | 1.1 | 0.9 |
| Alpha | +1.5% | +1.0% |
| Beta | 0.95 | 1.05 |
| Top Holdings Overlap | 65% | 70% |
| Manager’s Years | 7 years | 3 years |
Fund A looks stronger—it has better returns for the risk, lower fees, and less price swings (lower beta). Plus, its manager has more experience, making it a solid choice.
Tips for Indian Investors
● If you’re investing monthly, focus on SIP returns, not one-time investment results.
● Don’t trust social media buzz or tips from influencers—they might not be reliable.
● Choose Direct Plans over Regular Plans to avoid extra fees.
● Pick a fund that fits your goals, like saving for retirement, education, or short-term needs.
Mistakes to Avoid
Steer clear of these common errors:
● Only Looking at Returns: Past gains don’t promise future wins.
● Ignoring Risk: High returns aren’t great if the fund’s too unpredictable.
● Forgetting Fees: A cheaper fund can beat a pricier one over time.
● Not Checking Holdings: Too much in one sector increases risk.
● Trusting Ratings Alone: Ratings change often, so dig deeper.
● Skipping Factsheets: These explain the fund’s strategy and changes.
● Ignoring Fund Size: Very large funds might struggle to keep outperforming.
Steps to Compare Mutual Funds
Follow these steps for a clear comparison:
● Choose funds from the same type (e.g., large-cap equity).
● Use tools to check performance, fees, and risks.
● Compare measures side by side.
● Look at the fund’s investments for variety.
● Check the manager’s experience.
● Include all fees in your decision.
● Pick a fund that matches your goals, timeline, and risk comfort.
Conclusion: Invest with Confidence
The reason to compare mutual funds is to find the right fit for your financial goals, risk level, and investment timeline. By checking performance, fees, risks, and what’s inside the fund, you get a clear picture of your options.
Whether you’re investing through SIPs or a one-time amount, using these steps and tools helps you choose wisely. Take your time, use the resources available, and build a strong investment plan.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
-
e-commerce1 month agoSwiggy Instamart’s GOV surges 103 per cent year on year to Rs 7,938 crore
-
iWorld1 year agoKuku TV transforms India’s OTT space with vertical microdrama boom
-
News Headline1 year agoTRAI puts a ‘stop’ to unsolicited calls and messages
-
News Headline2 months agoFrom selfies to big bucks, India’s influencer economy explodes in 2025
-
Comedy2 years agoTaarak Mehta Ka Ooltah Chashmah celebrates 4,000 episodes
-
MAM2 years agoOpenAI joins C2PA steering committee
-
News Headline1 year agoAbhishek Bachchan joins as co-owner of European T20 Premier League
-
News Headline2 years agoOdisha to host Ultimate Kho Kho Season 2 from December 24




