Digital

How India Shined At G20 Summit With Smart Marketing Techniques

Published

2 years ago

September 16, 2023

Mumbai: The G20 India Summit served as a global platform that brought the world’s largest economies together to address global economy, trade, investment, and climate challenges. With India taking over the presidency of the summit, the country steered crucial discussions and left no stone unturned in demonstrating its leadership and marketing prowess to the world.

The country utilized a mix of traditional and advanced digital marketing tools, promoting India’s economic potential, technological hold, and culture and heritage. In fact, the timely use of smart marketing strategies enabled the country to play a key role in promoting the summit and creating a buzz. At a glance, these strategies seem to focus on collaboration, economic stability, and effective governance. However, they also aim to project the nation as a key decision-maker and a force to reckon with.

Let’s look at the digital marketing techniques used to promote the summit globally and showcase India as a global brand.

Digital Marketing

India leveraged the power of digital marketing and social media platforms to reach a global audience, creating a long-lasting impression. The strategy is to use digital media and social media platforms to create a digital presence, highlighting the event’s significance and India’s role in it on a global scale. These marketing strategies focused primarily on the dissemination of information and facilitating real-time engagement. Moreover, effective digital connectivity through proper marketing channels helped to generate immense curiosity around the event.

Social Media Campaigns

India used popular social media platforms like Instagram, Facebook, and X to share real-time updates and photos from the summit. This marketing strategy kept the public informed about the event’s developments and helped build engagement. As a result, social media was buzzing with G20 updates and piqued the interest of the audience from guest countries.

The government of India also launched a social media campaign #G20India, and used it diligently to share photos and updates from the summit. This social media campaign also focused on sharing engaging videos and infographics highlighting our economy and the country’s commitment to fostering global cooperation.

Use of Marketing Channels

The mix of effective marketing mediums contributed significantly to promoting the event and its agendas. To begin with, India launched a multimedia ad campaign encompassing platforms like radio, print, and TV to reach more individuals. Additionally, collaborations with leading media outlets helped garner extensive earned media coverage in the form of feature articles and op-eds, in national and international media. These attempts stimulated interest in the summit and projected a positive image of the country as a powerful leader.

Website Launch

The Government of India launched a dedicated website for this G-20 summit that displayed details of the event, highlighting its agendas and information about the participating nations. The government used the platform proactively to promote India’s mission, culture, and heritage. Recognizing the effectiveness of digital media and its scope, the official website had a dedicated section for digital marketing. It primarily displayed information on how different enterprises can get involved and promote the summit.

Traditional Marketing Methods

Besides social media campaigns, digital marketing platforms, and active website engagement, India used traditional marketing methods to draw attention to the summit. For instance, the organizers used public relations and print advertising and set up multiple posters, banners, and billboards across several cities for the G-20 summit’s promotion. The government also hosted several programs, including a youth summit, a business summit, and a cultural festival to demonstrate India’s strength and attract more trade and investment opportunities.

Conclusion

The government of India enlisted the help of marketing strategies, including digital marketing, social media campaigns, and traditional methods to promote the G-20 summit at the domestic and international levels. The successful implementation of the strategies helped the summit garner global attention and projected the country as a potential hub for trade, investment, and tourism. The success of the G-20 Delhi Summit, coupled with the effectiveness of the marketing campaigns will continue to benefit India and help reach its potential.

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Digital

Bartronics India unveils AI-powered voice app to scale agritech platform

Published

4 days ago

February 6, 2026

indiantelevision.com Team

HYDERABAD: Bartronics India Limited is stepping up its agritech ambitions with plans to launch a voice-first, multilingual AI-powered application in March, following a successful pilot across Maharashtra and Uttar Pradesh.

The pilot phase saw strong engagement from farmers, supported by assured produce off-take through partnerships with SNN and Origo Commodities. Drawing on on-ground feedback, the company is now upgrading the platform to enable deeper interaction, data-driven intelligence and scalable adoption across rural markets.

At the heart of the revamp is AI-enabled voice interaction in major regional languages, including English, Hindi, Marathi, Telugu and Kannada. The voice recognition and conversational agent framework is being developed by Ampivo Smart Technologies, aimed at transforming the app into an intuitive digital assistant for farmers.

Once launched, the platform will offer voice navigation, real-time alerts, contextual advisories, educational tools and interactive knowledge support, designed to improve decision-making across the agricultural value chain.

The application will also capture consent-led farmer data to connect users with electronic mandis and wider marketplaces, while enabling participation in sustainability-linked initiatives such as carbon credit programmes.

Bartronics India managing director Vidhya Sagar Reddy, said the voice-first approach reflects how rural communities naturally engage with technology and forms the foundation of a broader rural intelligence layer under Project Avio Agritech. The company aims to onboard 20 million farmers over the next three years.

Bartronics India currently operates across nearly 5,000 villages, delivering last-mile banking and digital financial services, and is expanding into integrated agritech and agri-trade solutions through its Project Avio platform.

Digital

Messi magic kicks off in India as immersive football experience lands

Published

5 days ago

February 5, 2026

indiantelevision.com Team

MUMBAI: When football dreams need a passport, Lionel Messi is ready to stamp it. The Messi Experience – A Dream Come True, the internationally touring immersive exhibition dedicated to one of sport’s most influential figures, is heading to India this March as part of its 2026 world tour. After successful runs across Buenos Aires, Puerto Rico, Panama, Beijing, Chicago, Mexico City, Miami, Los Angeles and São Paulo, the exhibition will make its India debut in Mumbai on March 20, 2026, before moving to Bengaluru from June 19, 2026. The shows will be staged at Century Mills in Lower Parel, Mumbai, and Bhartiya City Mall in Bengaluru.

Produced and promoted by Bookmyshow Live, the experience promises to pull fans inside Messi’s journey, not just his match highlights. “I am thrilled to see this project come to life and bring fans even closer to me both on and off the field,” Messi said, adding that the exhibition would allow Indian fans to relive the most unforgettable moments of his career.

Designed as a 75-minute, multi-sensory walkthrough, the exhibition unfolds across nine themed zones, blending artificial intelligence, immersive environments and exclusive content. Visitors can train like Messi, step into recreated match moments and explore personal stories that shaped his rise from his early days in Rosario to lifting the World Cup trophy in Qatar.

Bookmyshow chief business officer for live events Naman Pugalia said the India debut marks a milestone for football fandom in the country. He described Messi as a global cultural icon whose story transcends sport, adding that the exhibition reflects the company’s ambition to bring world-class immersive entertainment to Indian audiences.

Beyond the storytelling, the experience also features an official merchandise store and an activation zone, extending engagement beyond the exhibition halls. Whether for lifelong fans or first-time followers, The Messi Experience aims to turn football history into a walk-in memory, one that lets India play along with a living legend.

Digital

Work stress tops India’s mental health talk, not heartbreak or headlines

Published

5 days ago

February 5, 2026

indiantelevision.com Team

MUMBAI: When India opens up about mental health, the conversation keeps clocking in at work. A new conversation analysis by Consuma, an AI-native consumer insights platform, shows that workplace pressures are the most frequently discussed trigger in online conversations around mental health awareness in India. The study analysed 136,695 public conversations across Twitter, Reddit, Youtube and Instagram between January 1 and December 31, 2025. Within a focused subset of 20,272 conversations that explicitly discussed what triggers mental health awareness, nearly half 49.72 per cent pointed to work-related stressors, making employment the single largest trigger category online.

The findings echo concerns flagged at the policy level. India’s Economic Survey 2024–25 has already warned that hostile work environments and long working hours can hurt mental wellbeing and productivity. Online conversations suggest employees are feeling the strain long before policy catches up.

Among work-related triggers, poor work–life balance dominates the discussion at 24.37 per cent, followed by general workplace stress at 21.85 per cent and toxic work culture at 15.90 per cent. Long working hours account for 9.57 per cent of mentions, while job insecurity features in 7.50 per cent.

The numbers are backed by sharp, candid commentary. One user writes, “Most Indian employers overcomplicate employee wellness. Let people work async. Let them go for a run in the afternoon. Let them sleep in when their body needs it.”

Consuma notes that these findings apply only to conversations that explicitly discuss triggers for mental health awareness, not the entire universe of mental health discussions online.

The data shows that mental health discourse in India is overwhelmingly driven by adults in their prime working years. People aged 25–34 contribute 50.51 per cent of conversations, while those aged 35–44 account for 34.35 per cent. Together, they represent 84.86 per cent of the discussion.

Work stress, however, is not acting alone. Societal and educational pressures make up 33.98 per cent of trigger conversations, including societal expectations (14.42 per cent), academic pressure (13.92 per cent) and parental pressure (6.09 per cent). One widely echoed sentiment reads, “Indian parents will raise you with a roof over your head, food in your stomach, and shame in your soul.”

Taken together, the data points to a compounding “pressure stack” faced by working-age Indians balancing career demands alongside cultural expectations, education-linked anxiety and family pressure, all while chasing conventional life milestones.

Interestingly, the conversation is not limited to venting. Of the 26,311 conversations analysed for broader mental health themes, discussion is almost evenly split between core challenges (48.05 per cent) and solutions or support systems (43.81 per cent).

Mental health crises dominate the challenge cluster at 32.58 per cent, followed by stigma and lack of awareness at 20.27 per cent. On the solutions side, people lean towards culturally familiar, self-directed approaches rather than institutional pathways. Holistic practices such as music therapy and spiritual wisdom account for 17.34 per cent, practical stress management for 13.72 per cent, celebrity-led awareness for 7.64 per cent and government initiatives for 6.51 per cent.

The shift suggests that people are not only asking “what’s wrong?” but increasingly “what can I do?”even if the answers remain personal and decentralised.

Consuma’s analysis also zooms in on women’s health conversations, where mental wellbeing outweighs physical health topics. Among 1,934 women’s health conversations analysed, mental health accounts for 51.14 per cent, surpassing reproductive and gynaecological health at 37.07 per cent.

Younger adults dominate this space, with 18–44-year-olds contributing over 81 per cent of the discussion. In women’s health awareness triggers (3,489 conversations), societal factors lead at 45.2 per cent, closely followed by mental health drivers at 41.7 per cent.

Healthcare-related challenges appear less frequently at 7.4 per cent, but the tone is striking. Misdiagnosis and medical gaslighting recur as trust-breaking themes. One user notes: “Going to doctors is useless in India as a woman. First, they tell you to lose weight… Then they tell you that you are imagining it or that you are sensitive.”

The report was generated using Consuma’s AI-powered Rapid Research Platform. The dataset was cleaned for noise and duplicates and classified using a multi-coding methodology. Source-wise, the conversations came from Youtube (77,544), Twitter (41,121), Reddit (9,283) and Instagram (8,747).

In a digital space often crowded with noise, the findings paint a consistent picture, for India’s online audience, mental health conversations begin not in therapy rooms or hospitals, but at the workplace and the clock is still ticking.