MAM
How Important is Term Insurance for Women in India?
Across India, women shape their families and their futures in many meaningful ways. The days often stretch across work, home, relationships, responsibilities and personal goals. Each decision they take holds value. Each effort they invest creates stability for the people around them. Because so much depends on this steady presence, term insurance becomes an important part of financial planning for women.
It is not about predicting the worst. It is about protecting the life that a woman builds, the people who rely on her and the long-term plans she helps create.
Why Women Need Reliable Financial Protection
The financial landscape around women has changed. Education costs, healthcare expenses and living costs rise each year. Many women contribute to these decisions, whether they earn an income or manage the home. Their role often supports the entire structure of the family.
Term life insurance plans offer a simple way to keep a family financially secure when life takes an unexpected turn. It steps in to support the responsibilities a woman manages, whether that support is financial or practical. It helps the family maintain stability and manage ongoing commitments with clarity.
Income Support That Keeps a Family Stable
For working women, income supports day-to-day expenses as well as long-term commitments. It may help pay for school fees, rent, EMIs, medical bills or monthly essentials. If this income stops unexpectedly, the family may find it difficult to adjust.
Term insurance fills this gap through a planned payout. It gives the family the time and financial space they need to continue life without abrupt changes. The goal is to protect the rhythm of the household during a difficult moment.
Health Risks Make Extra Coverage Practical
Women could experience health conditions linked to age, hormonal changes, lifestyle factors and family history. Treatment for certain illnesses can involve advanced care, long recovery or recurring medical costs. Even with active health insurance, a few expenses may still fall outside the coverage.
A term plan with a critical illness rider adds a second layer of support. The payout offered at the time of diagnosis can help manage treatment, travel or recovery-related needs. It helps families focus on care rather than financial pressure.
Handling Loans and Long-Term Commitments
Women today take major financial decisions, including home loans, car loans, business credit or education loans. These commitments bring independence and progress but they also create long-term responsibilities.
If the borrower is no longer around, the EMI continues. A term plan prevents the family or co-borrower from facing that pressure alone. The payout can clear the loan or provide the funds to manage EMIs without strain. This keeps the family’s assets and financial plans secure.
Protecting Children and Dependants
Children depend on long-term financial consistency. Their education, activities and future needs require steady planning. Term insurance helps ensure that these goals remain achievable, even if a key contributor is missing.
For mothers, this becomes one of the strongest motivations to stay insured. The cover protects education plans and provides financial support that keeps their children’s future on track.
Why Homemakers Need Protection Too
Many households run smoothly because of the unseen work of homemakers. They organise routines, manage childcare, support ageing parents, handle household tasks and maintain emotional balance at home. These responsibilities carry real value, even though they are not tied to a monthly salary.
To support this value, insurers now offer plans designed for categories such as term insurance for housewives. These plans make sure families have financial support for essential needs, childcare or additional help if the homemaker is not around. It protects the care and structure she provides every day.
Women Benefit from Lower Premiums
In many cases, women receive lower term insurance premiums. This is due to life expectancy patterns and health data specific to women. As a result, a woman can secure a strong cover at an affordable premium.
Buying early makes the protection even more cost-efficient. The premium stays locked for the entire policy term.
Flexibility for Changing Life Stages
A woman’s responsibilities may shift as life evolves. Marriage, childbirth, career changes, home purchases or financial growth can change her protection needs.
Modern term plans allow women to increase cover, extend the policy term or add riders as their responsibilities grow. This flexibility ensures that the plan continues to match their real-life situations.
How to Choose the Right Term Plan
A good term plan aligns with a woman’s role, goals and responsibilities. While choosing, it helps to look at:
● The ideal sum assured based on income, dependants and loans
● The insurer’s claim settlement record
● Premium affordability
● The availability of riders like critical illness or accidental cover
● Long-term policy duration
● Ease of purchase and support channels
This approach ensures the plan remains meaningful for many years.
Why Term Insurance Matters for Women Today
Women contribute to their families in ways that go far beyond income. They create structure, stability and emotional confidence. Term insurance protects these contributions by ensuring that the family continues to receive support when it is most needed.
Whether a woman is a professional, entrepreneur, homemaker, caregiver or student, term insurance gives her the reassurance that her family will remain financially secure. It is a thoughtful and practical step that strengthens the future for everyone who depends on her.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
MAM
Meta appoints Anuvrat Rao as APAC head of commerce partnerships
At Locofy.ai, Rao helped convert a three-year free beta into a paid engine, clocking 1,000 subscribers and 15 enterprise clients within ten days of launch in September 2024. The low-code startup, backed by Accel and top tech founders, is famed for turning designs into production-ready code using proprietary large design models.
Before that, Rao founded generative AI venture 1Bstories, which was acquired by creative AI platform Laetro in mid-2024, where he briefly served as managing director for APAC. Alongside operating roles, he has been an active investor and advisor since 2020, backing startups such as BotMD, Muxy, Creator plus, Intellect, Sealed and CricFlex through a creator-economy-led thesis.
Rao spent over eight years at Google, holding senior partnership roles across search, assistant, chrome, web and YouTube in APAC, and earlier cut his teeth in strategy consulting at OC&C in London and investment finance at W. P. Carey in Europe and the US.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
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