How brands are celebrating Teachers’ Day

NEW DELHI- Since March 2020, schools and colleges have been indefinitely shut down and the education system has been impacted due to Covid2019. Students are now learning through online tutorials and attending online classes at all levels. However, the pandemic has forced the teachers and students to adopt the new normal of online learning. Initially, both students and teachers struggled to form a connection over the digital platforms as they were used to physical classes and campuses. Teachers, in particular, were compelled to find innovative ways to teach their subjects and make learning fun and engaging during this ‘new normal’. On this special day, brands have launched creatives and campaigns to pay respect to our teachers for their indomitable spirit during this difficult time.

IDBI Federal Life

The brand features incredible stories of teachers who went above and beyond to make education accessible to their students during the lockdown and used innovative teaching methods to overcome difficult circumstances.

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Teaching teachers, teaching tricks ought to be fun right? Surbhi Arora has found a #FutureFearless yet entertaining way of helping teachers adapt to online classrooms. Through her YouTube channel, this founder/director of an e-learning portal has been posting tips and tricks that would make it easier for them to navigate virtual teaching. Now recording a lesson is as easy as placing two forks between a book and resting your phone on it, while the camera is pointing down to the piece of paper you’re writing on. Hats off to her for bridging the gap in online learning. Do you have any such #FutureFearless recommendations for teachers? Comment below. #FearlessTeachers #HappyTeachersDay

A post shared by IDBI Federal Life Insurance (@idbifederallifeofficial) on Sep 2, 2020 at 11:30pm PDT

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Aditya Kumar literally goes the distance to fulfil his dream – he cycles across the country to provide free education to those in need. Since 1995, he has impacted thousands of lives, pedaling 60-65 kms daily to teach in the remotest places. Covering over 29 states and 5 lakh kilometers, he has left a trail of grateful students who’re now well-placed in private and government sectors, thanks to him. IDBI Federal salutes his dauntless drive in making education accessible for all. Do you know any selfless, #FutureFearless teachers like ‘Cycle Guruji’? Comment below. #FearlessTeachers #HappyTeachersDay

A post shared by IDBI Federal Life Insurance (@idbifederallifeofficial) on Sep 3, 2020 at 11:24pm PDT

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@shantanusharma05 and @be_rapture Kajal have been making a difference through volunteer teaching for a couple of years now, running Project @udgam_classes, an initiative by PEAR FOUNDATION, that provides free education and assistance to over 250+ underprivileged children in Meerut. Dedicating your life to the service of others is already a fearless feat, but to top it off, the duo didn’t let lockdown come in the way of learning. They arranged for a smartphone and a speaker to set up a makeshift classroom for their students, allowing them to resume classes. Kudos to you both and all the #FutureFearless teachers like you, who never compromise on education no matter the circumstances. Comment below and tell us if you know any such future-forward teachers who are making a difference to society. #FearlessTeachers #HappyTeachersDay

A post shared by IDBI Federal Life Insurance (@idbifederallifeofficial) on Sep 4, 2020 at 1:26am PDT

Ampersand

The campaign expresses gratitude to the teachers who ensured that classes were continuing during the pandemic. The #ThankYouTeachercampaign entailed students and teachers sharing photos and videos as a mark of their gratitude. In addition, a ‘Plant a Tree’initiative was also organised, under which students planted a tree with the name of a teacher on it.

Mankind Pharma

The leading pharmaceutical company paid its tribute to these unsung heroes. The brand wished a #HappyTeachersDay to all the doctors, pharmacists, police, and sanitation workers who taught an invaluable lesson of selflessness, sacrifice, and above all, humanity to everyone.

Hyundai Motor India

Hyundai Motor India Ltd, announced a social initiative Project ‘Shikshak’ in the field of education for the children of Covid2019 Warriors. Aligned to ‘Right to Education’, HMIL will provide 1000 electronic educational devices across Mumbai, Delhi, Chennai, Ahmedabad and Kolkata to the children of Corona warriors to continue their education online.

The campaign focuses on the Covid2019 warriors predominantly working in un-organized sector including healthcare workers – nursing staff, paramedics, housekeeping staff, sanitization staff, ambulance drivers, hospital staff and home guards. The objective of the project is to enable children of Covid2019 warriors from IV to XI standard for access to the best educational curriculum for a period of two years.

Vh1

Vh1 has come up with a musical syllabus on Teachers’ Day. Well, the aura of soulful tunes and rhythmic beats often act as not only a source of entertainment but also a healer, a motivator, and a guide; much like the teachers in our lives.

VH1 tells to revise the chapters of music, celebrating everything it has taught us with a specially curated segment – Vh1 Home-School: Teacher’s Day Special on Saturday, September 5 at 12pm, featuring songs that are inspiring and sure to string a lesson or two about life.