Mumbai: The Indian Premier League (IPL) is equivalent to a large festival and a perfect time for brands to engage consumers via different marketing initiatives. As brand building on social media reaches its peak during this season, the space also sees some unique and interesting trends to catch the viewer’s eye every year. This IPL, Housing.com, India’s number one property destination, is creating buzz by engaging with the audience in a fun and witty way with its smart & crisp communication style. Using billboards as a digital canvas with witty slogans around cricket and home search to indicate how home-buyers and tenants can skip all the hustle and end their search for a perfect home at Housing.com.
Whether it is giving a hilarious twist to cricket commentaries or posting engaging creatives around the cricketing battlefield, the brand is giving it all to its audience. Some interesting posts like “Is baar agar Bangalore jeeti toh poori team ko ek-ek flat free”, and “Home ground advantage sabko milega” are already seeing successful engagements on Instagram, Twitter, Facebook, and LinkedIn and are being picked up by other brands as well. Housing.com is known for its lighthearted and insightful style of advertising focused on simplifying the home-buying, renting, and selling journey.
Being a leading property destination, Housing.com understands the skepticism that comes at every stage of the process, where customers are often bombarded with doubts, questions, and reservations. With a wide range of options, the brand aims to be a helpful and essential part of its customers’ journeys, ensuring that they never have to settle for anything less than perfect. With this consumer outreach effort on social media, the brand keeps its focus on building the largest potential customer base.
Housing.com growth and marketing Sr. director Rahul Ralhan said, “IPL is like a festival in India and is a perfect opportunity for brands to reach out to their audiences. Being a high-impact event, it is always cluttered with advertisers; hence, this year we have deployed an innovative way to leverage the IPL craze by connecting home search with cricket. Through a series of lighthearted digital hoardings on social media, we intend to showcase how searching for a home on Housing.com and following cricket can both be enjoyable experiences. By combining the two, we hope to engage our target audience in a fun and memorable way and connect with them on a deeper level.”
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