NEW YORK: Two heavyweights of the advertising world are joining forces to take on the industry’s entrenched giants. Horizon Media Holdings and Havas have launched Horizon Global, a joint venture that instantly vaults into the top tier of global media investors with $20bn in combined billings spanning more than 100 countries.
The New York-based network arrives as a pointed alternative to what the partners call an increasingly “constrained” market dominated by a handful of holding companies. Horizon Global will hunt for American-centric global clients, whilst Horizon Media and Havas Media Network continue to operate independently on their existing books of business.
At the venture’s core sits BluConverged, a mash-up of Horizon’s Blu platform and Havas’s Converged.AI that promises clients an “AI-native experience” delivering faster insights and genuine transparency—a perennial gripe in an industry notorious for opacity.
“Built exclusively for the needs of the modern global marketer, Horizon Global is rewriting the agency network playbook,” said Horizon Media Holdings. chief executive and founder Bill Koenigsberg. “As the first agency network built in the AI era, we’re leading with future-forward ways of working.”
Havas chief executive and chairman Yannick Bolloré called the partnership “a significant moment” in a shifting industry landscape. “I’ve known Bill for years, and I’m incredibly proud Horizon has turned to Havas as its global partner.”
Horizon Media Holdings president Bob Lord takes the helm as interim chief executive of Horizon Global whilst keeping his current role. Renata Spackova, based in Paris, becomes global chief operating officer, overseeing the rollout across more than 100 markets.
The pair will report to a board including Koenigsberg, Bolloré, Peter Mears (global chief executive of Havas Media Network) and other senior leaders from both shops.
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