MUMBAI: HMD is ringing in a new chapter of marketing leadership with the elevation of Abhishek Ranjan to chief marketing officer for India and the APAC region.
A seasoned brand strategist with over 17 years of experience, Abhishek has helped shape the narrative for some of the biggest names in tech, including Samsung, Micromax, Logitech, Philips Mobiles, Celkon, and Tecno Mobile India.
Since joining HMD in 2022 as head of brand marketing, he has played a pivotal role in transforming the brand’s identity, leading product campaigns, and spearheading launches that have resonated strongly with Gen Z and millennial consumers. His work on unveiling HMD as an independent phone brand and introducing innovative products like Crest and Fusion has further cemented his reputation as a creative powerhouse.
In his new role, Abhishek will lead marketing, communications, and brand strategy across India and APAC. His focus will be on innovation-led growth, digital-first engagement, and strengthening HMD’s human-centric promise in an increasingly connected world.
With his track record of marrying creativity and strategy, Abhishek’s promotion signals HMD’s intent to build a future-ready brand that speaks to the new-age consumer, one innovation at a time.
Leave a Reply