Mumbai: TAM India has released its report on Television advertising in 2023. In comparison to the previous two years, Jan-Mar’23 witnessed four per cent de-growth in Ad volumes. Also, Ad volumes during Jan-Mar’22 witnessed de-growth of one per cent compared to Jan-Mar’21.
Food & Beverages was the leading sector during Jan-Mar’23 and Jan-Mar’22. Banking/Finance/Investment (BFSI) entered the top ten list during Jan-Mar’23. Top ten sectors together added 89 per cent share of Ad volumes in Jan-Mar’23.
Biscuits was the only category that entered in list of top ten list of Jan-Mar’23. During Jan-Mar’23, Toilet Soaps ascended to first position with five percent share of Ad volumes. four out of top ten categories were from F&B sector.
Hindustan Unilever & Reckitt Benckiser (India) retained their positions during Jan-Mar’23. Hindustan Unilever was the leading advertiser in Jan-Mar’23. Britannia Industries was the new entrant in the top ten list of advertisers during Jan-Mar’23.
Harpic Power Plus 10x Max Clean was the leading advertiser during Jan-Mar’23 with 2 per cent share of ad volumes. Seven out of top ten brands were from Reckitt Benckiser. Among the top ten brands, three of them belonged to Toilet/Floor Cleaners category.
Home Insecticides witnessed highest increase in Ad secondages with growth of 3.3 times followed by Pan Masala with 2.6 times growth during Jan-Mar’23 compared to Jan-Mar’22.
During Jan-Mar’23, News & GEC switched their positions. GEC was the leading channel genre with 30 per cent share of ad volumes. Top five channels genres accounted for 92 per cent share of Ad volumes during Jan-Mar’23.
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