Brands

Hindalco gets a bold makeover, bets big on engineered solutions

Published

11 months ago

March 20, 2025

MUMBAI: Hindalco, the metals flagship of the Aditya Birla Group, has rebranded itself with a sharp new identity, shedding its image as a mere materials supplier to become a full-fledged engineered solutions powerhouse. With a fresh logo and a new tagline—’Engineering Better Futures’—the company is making an aggressive play in electric mobility, renewable energy, semiconductors, and high-end electronics.

The rebrand was unveiled by group chairman Kumar Mangalam Birla before an audience of industry leaders, policymakers, and business partners.

“Hindalco is no longer just a metals player—it’s a mini-conglomerate in itself, with 52 plants across 10 countries producing high-quality products that shape the global economy,” said Birla. “We are committing Rs 45,000 crore to aluminium, copper, and specialty alumina businesses to deliver both upstream and next-gen high-precision engineered products. Our new identity reflects our role as a catalyst for change, a problem solver, and a co-creator of industrial progress.”

The new Hindalco logo features a bold, dynamic ‘H’—symbolising forward momentum and innovation. But this isn’t just a cosmetic upgrade. The rebrand signals a shift towards high-performance materials and precision engineering, with a focus on sustainability, circularity, and cutting-edge applications.

Kumar Mangalam Birla and Satish Pai

Managing director Satish Pai called it a “pivotal moment” for Hindalco as it moves beyond being a metals manufacturer to an innovation-driven solutions provider. “Our investments in advanced materials, circular economy solutions, and state-of-the-art applications will redefine Indian manufacturing. The pillars of our transformation—sustainability, circularity, durability, and precision engineering—will ensure we create a lasting impact for generations,” said Pai.

Hindalco is already shaking up industries with its engineered solutions:

* Auto & EVs: Lighter, more efficient materials for electric vehicles, including battery enclosures that improve safety and extend range.
* Packaging: A leader in aluminium can-body stock, pushing an 80 per cent recycled model for a truly circular economy.
* Energy & storage: Partnering with battery makers to develop aluminium and copper materials for next-gen energy storage solutions.
* Aerospace & defence: Supplying ultra-high-performance alloys for Isro’s Chandrayaan and Mangalyaan missions, while developing specialised defence-grade materials.

And it’s not stopping there. Hindalco is building India’s first e-waste recycling plant at Birla Copper and has launched a 100MW renewable energy project in Odisha that combines wind, solar, and pumped hydro storage for round-the-clock power.

Hindalco has been ranked the world’s most sustainable aluminium company in the S&P Global Corporate Sustainability Assessment for five consecutive years. Its focus on energy-efficient production, waste reduction, and green materials is in lockstep with India’s net-zero ambitions.

“We invite our customers to demand more—not just materials, but co-designed, custom-engineered, next-generation products,” said Birla. “Together, we can power a more sustainable, more advanced, and more impactful future. ”

With its bold rebrand and an arsenal of game-changing solutions, Hindalco is making it clear: the future isn’t just being built—it’s being engineered.

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Brands

Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

Published

7 days ago

January 31, 2026

indiantelevision.com Team

Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

Brands

Brnd.me enters Europe as haircare brands power global expansion

Published

7 days ago

January 31, 2026

indiantelevision.com Team

Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.

The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.

The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.

Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.

To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.

Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.

Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.

The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.

The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.

Brands

TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform

Published

7 days ago

January 31, 2026

indiantelevision.com Team

NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.

The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.

The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.

Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.

Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.

TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.