MUMBAI : HCBS Developments has brought in real estate veteran Dimple Bhardwaj as assistant vice president – channel sales, marketing and communication, adding serious firepower to its leadership lineup. With over 20 years in the trenches at Raheja Developers, Bhardwaj now steps into a pivotal role at HCBS to sharpen its brand, energise channel partnerships, and fuel growth in the Delhi NCR region.
Bhardwaj’s résumé reads like a masterclass in real estate marketing. As head – channel sales, marketing and communication at Raheja, she drove integrated campaigns that boosted market visibility and reach. She’s also worn the general manager – marketing & communication hat, crafting multi-platform outreach across flagship projects.
With a postgrad in PR and journalism from IIMAT, Chennai, Bhardwaj’s toolkit spans customer engagement, CRM, sales strategy, and brand storytelling — essentials in a market where perception sells before possession.
HCBS Developments group managing director Saurabh Saharan said, “We are thrilled to have Dimple in our leadership team; her deep industry knowledge and proven leadership in high-impact real estate marketing align perfectly with our vision. Dimple’s addition to our team will not only accelerate our ongoing projects but also strengthen our connection with customers and channel partners alike.”
Bhardwaj commented, “I am excited to join HCBS Developments at such a pivotal time in its journey. With over two decades of experience in real estate marketing and channel sales, I look forward to bringing strategic depth and innovation to the company’s outreach. My focus will be on driving meaningful customer engagement, strengthening our brand presence, and supporting HCBS’s long-term growth vision.”
The move signals HCBS’s intent to not just build homes, but a future-ready brand that speaks louder, connects deeper, and sells smarter.
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