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Havas Creative launches digital campaign for JBL

Published

4 years ago

August 26, 2021

Mumbai: The US-based audio equipment brand, JBL announced the launch of its wireless (TWS) earbuds Wave 100 with a new digital brand campaign #JBLGoesTopless.

Named after its unique design, the headphone has a stylish topless case having no edges or top cover and a wave-like free-flowing form. The film aims to create awareness about the new product and encourages consumers to explore the sleek and powerful earbuds.

Conceptualised by Havas Creative, the digital film showcases the convenience and the power to stay original and unique. JBL Wave 100 TWS (True Wireless Stereo) is first of its kind product that comes with a topless design. The unique design is a Red Dot Award winner with no edges and a free-flowing finish – similar to the waves of an ocean, said the brand.

Talking about the film, HARMAN India– head of marketing Yogesh Nambiar said, “When it comes to making new inroads into a product segment with cut-throat competition, the choices that a brand makes are crucial to the outcome. With this year’s launch of the JBL Wave 100 TWS, we have taken the top-down approach, quite literally. It features our first ever lidless design in the TWS segment coupled with yet another first, offering two distinct sound modes. We adopted an unprecedented route with the tagline- ‘JBL Goes Topless’. Needless to say, we are thoroughly excited about the campaign and expect to make waves in the category.”

The film depicts a protagonist who uniquely uses the JBL Wave 100 TWS, displaying the coolest moves in the form of waves. The product’s uber-cool topless design and easy-to-use features are showcased through the Pop & Lock dance form- popping it out of the case, fitting it in the ears, and grooving to different sound modes.

Commenting on the creative strategy, Havas Group India, chairman & chief creative officer, Bobby Pawar said, “JBL is creating new ground with its unique product offerings, and we’re proud to be part of it. We wanted to show the product as a mirror of youth, vivid and bold, therefore we gave it a catchy and fresh feel. The idea behind this film was to give individuals access to technology, improve their lives through music, and encourage them to pursue their dreams.”

Related Topics:digital campaign Havas Creative JBL Wave 100 TWS

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BigTrunk Communications wins digital mandate for Soframycin

Published

6 months ago

July 31, 2025

indiantelevision.com Team

MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.

Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.

“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”

“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”

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ting bags the digital and social media marketing mandate of Lapita

Published

7 months ago

July 10, 2025

indiantelevision.com Team

MUMBAI: ting, an India-based advertising agency, having presence in Chennai, Mumbai, Delhi along with Global regions of UAE and UK, has bagged the digital and social media marketing mandate of Lapita, Dubai Parks & Resorts, Autograph Collection Hotels.

As part of the mandate, the agency will handle the Social and Creative Mandate for the brand in UAE.

Speaking on the new account win, ting partner Manan Vora said, “We’re thrilled to partner with Lapita Dubai Parks & Resorts in Dubai, bringing Ting UAE’s creative and digital expertise to elevate their marketing efforts. Together, we’re crafting engaging brand experiences that reflect the spirit of adventure and family fun at Lapita.”

Lapita (Marriot) senior marketing manager, Nikhil Taneja said, “Working with ting has been a seamless and inspiring experience. Their creativity, professionalism, and deep understanding of our brand brought our vision to life in the most impactful way. We truly value their partnership and look forward to more exciting collaborations ahead.”

“Winning the Lapita, Dubai Parks and Resorts account is a proud milestone for us, not just because of the prestige of the brand, but because of the shared belief in storytelling that connects and converts. We’re excited to shape their digital presence and look forward to unlocking larger creative opportunities together,” said UAE business head, Dhawal Shah added.

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Social Panga brushes up Neo’s digital presence with Nippon Paint mandate

Published

7 months ago

July 10, 2025

indiantelevision.com Team

MUMBAI: Social Panga has bagged the social media mandate for Neo by Nippon Paint, the services-led home painting vertical of Nippon Paint India, in a move that promises to coat the category with fresh thinking and digital-first storytelling.

Handled by the agency’s Bengaluru office, the mandate covers integrated content strategy, campaign ideation, and painter-facing brand building. The partnership has already rolled out a bold World Painter Appreciation Day campaign, rebranding painters as “Home Stylists” and unveiling India’s first painter anthem, a professional identity kit, and a premium onboarding experience.

Neo by Nippon Paint is currently active in Bengaluru and Tamil Nadu, offering dust-free, design-forward, and end-to-end painting services, including colour consultancy, waterproofing, and custom finishes. Positioned as a modern makeover solution for Indian homes, Neo aims to elevate painting from utility to aesthetic expression.

Social Panga co-founder Himanshu Arora said, “Neo by Nippon Paint isn’t just redefining home painting. It’s reimagining what a home makeover means for today’s generation. The brand has a bold vision and a deep respect for the people behind the process, and that’s what excited us. At Social Panga, we’re thrilled to partner with a team that sees painters as creators and homes as stories waiting to be told.”

“Bringing Social Panga on board to manage Neo by Nippon Paint’s social mandate has been one of the best strategic moves for our brand. The team understood the brief to a T, resulting in a continuous stream of highly engaging content. A key highlight is their incredible responsiveness, which enables us to develop better creatives with remarkable speed. We believe this partnership will significantly enhance our ability to tell compelling stories to our audience,” said Neo by Nippon Paint senior director – service marketing, Bharat Raja.

With Social Panga steering the digital canvas, the brand hopes to stroke a vibrant narrative that honours both beautiful homes and the skilled hands that bring them to life.