Hakuhodo Percept wins Maruti A- Star creative account with an annual spend of Rs 300-450 mn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 10 July 2008 – 23 July 2008.


























































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Plethico Pharma


Mudra Connext

NA

Ticketvala.com


Mudra Connext

NA

Vivel Shampoo (ITC)


Interactions

300 million

Creative
Maruti A- StarHakuhodo Percept300-450 million
Melosa (instant tea & coffee brand)b positive 24 (Chennai)NA
Plethico PharmaMudraNA
Social Mediabe positive 24 (Chennai)NA
Style One40 million
Vivel Shampoo (ITC)Law & Kenneth300 million

Creative & Media

Baderwals Projects Ltd

Latitude 23, Carat Media Services

Sepia Advertising

220 million

Car X Space


Quadrant

100 million (combined)

Knight Frank India Pvt Ltd


K C Securities Ltd

Prachar Communications50 million

Raj Television network

Grey Worldwide (Chennai)
Fountainhead (Chennai)NA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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