MAM
Great Learning places a great bet on the IPL
NEW DELHI: The outbreak of Covid2019 has turned out to be a watershed moment for the ed-tech sector, encouraging brands to acquire new subscribers and expand their business verticals. Both professional and school-level courses have witnessed a spurt in takers during the lockdown period.
Currently, all ed-tech players are trying their best to leverage the situation and are focusing heavily on different marketing funnels geared towards new customer acquisition. A recent report revealed that popular Indian ed-tech firms have lined up a massive advertising warchest of Rs 500 crore which is being spent on various media outlets to lure and attract new customers for their courses.
Ed-tech platform Great Learning has placed a big bet on cricket by signing up with Disney+ Hotstar as a digital sponsor of the IPL. It launched its first-ever TVC campaign ‘Power Ahead’ in August, highlighting the importance of lifelong learning. The ad film showcases how upskilling in a defined field at the right time can help professionals power ahead in their careers.
In a big win, Great Learning also roped in Virat Kohli as its brand ambassador who has been featuring in a multi-ad campaign based on the ‘Power Ahead’ theme. The ad tagline reads, ‘Jo Seekhta Hai Wahi Aage Badhta Hai (He who learns, forges ahead)’.
Great Learning co-founder Hari Krishnan Nair shares that the "Power Ahead" campaign is playing out on digital as well as TV and it will not just be limited to cricket. The ads are set to be hit 40 national channels across categories such as sports, entertainment, news, and music to expand the ed-tech platform’s reach to new geographies and newer audiences.
Explaining the rationale behind associating with the cricket tournament, Nair describes that the pandemic has fuelled digital and TV viewership, and experts are confident that IPL 2020 will be the most-watched season ever. “Betting on these estimates, we believe this is the right time for us to communicate and consolidate our leadership position through impactful brand communications,”, he says.
Over the last few years, there has seen a shift in how brands assign their budgets to different mediums. Nair explains that IPL will bring the same ROI for brands because its digital viewership will rise multi-fold. “Depending on the audience one is looking to target, one can find the right balance between TV and digital. We feel that ROI will be leading the strategy as everyone will want more bang for their buck.”
While a host of ed-tech players are pushing hard to reach the masses, ad creatives are helping them break through the clutter. The audience for each one of them is not the same, and Great Learning’s target user comprises working professionals and students. “We believe our message of powering ahead and the relentless pursuit of excellence will resonate with our target audience, especially when delivered by our brand ambassador Virat Kohli. We believe he will encourage learners to chase career excellence and inspire them to achieve their goals through high-quality education provided by Great Learning,” says he.
Over the last six months, the ed-tech firm has seen growth in the learner base on its platform with the launch of the Great Learning academy. There’s been a rise in demand for courses like AI, management, digital marketing, machine learning, cloud computing, and analytics as professionals and students of all hues look to find their footing in the new environment.
The brand has also launched the Great Learning corporate academy for working professionals, and 700+ companies used it within the first month of its launch to train more than 10,000 employees. Some of the biggest names in the industry – Maruti, UST Global, HDFC Life, BPCL, ONGC, BHEL, HPCL, EcomExpress, EXL and Tech Mahindra – have flocked to the service to train their workforce.
Nair shares that the pandemic has reinforced the importance of learning new skills more than ever before and has offered an opportunity to people to test the waters and see if online education works for them. During the lockdown period, the company registered a 5X growth in its learner base. And it’s just getting started.
“We expect the surge to be even bigger over the next few months. It would not be an overstatement to say that the sector is all set to produce multiple unicorn companies over the next few years.”
According to a media report, there was a 200 per cent increase in Great Learning app downloads in the month of April and May.
The seven-year-old ed-tech startup has over 5,00,000 users from 140 countries across its post-graduate programme in FY20. Great Learning claimed that customer satisfaction rates remained over 90 per cent across 45 million hours of learning courses.
It is stepping out from the shadows; hopefully like its brand ambassador Virat, it will see its efforts being hit out of the park – for a six.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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