MAM
Goafest 2023 kickstarts on a creative note
Mumbai: Goafest 2023, South Asia’s most definitive advertising, media, and marketing festival makes a grand return to celebrate excellence and discuss the future of creativity. Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), in the presence of internationally acclaimed speakers and industry stalwarts, the festival kick-started with a dynamic musical performance by Kanika Kapoor, leaving the crowd clamouring for more. Subsequently, the ceremonial lamp was lit by the members of the organising committee. GroupM CEO & Advertising Agencies Association of India president Prasanth Kar addressed everyone, marking the festival’s 16th edition. The festival also signifies the second year of association of The ABBY Awards with The One Show. With an underlying theme of ‘The Future of Creativity is Here’, delegates at Goafest 2023 were welcomed with a champagne launch.
The sessions, thereafter, commenced with News18 Network presenting, ‘Future of Creativity’ moderated by FCB Ulka chairman & CEO Rohit Ohri with panellists, including Grey Group India chairperson & Group CEO Anusha Shetty, BBDO chairman & group CEO Josy Paul, Quotient Ventures co-founder & group CEO T Gangadhar, and Leo Burnett & BBH CEO & chairman Dheeraj Sinha. Firstly, the session focused on the future of creativity, which lies in the seamless integration of technology, empowering individuals to explore new horizons and redefine traditional boundaries, ultimately revolutionising the way we express, communicate, and experience. Gangadhar made a very interesting note about technology and our place wherein creativity is involved, “It’s not man v/s machine, it is man with machine. You need technology to run your data but you need a human mind to add value to it.” Dheeraj on the other hand stated, “We believe that this is the best time to be in the business. Today, you have such a huge palette to play around with v/s images and copy that could be played around with back in the day. Creativity is the power to solve problems, which we have done, but now, imagine adding data and technology to it! The possibility is limitless!”
Secondly, the panel also discussed the importance of hiring capable talent that will only raise the bar of creation. To this end, Sinha rightly mentioned, “There is no future for business if there is no future for this talent.” More importantly, Anusha highlighted an opportunity, stating “With every change we witness, finding talent to embrace new changes, is getting more complex.” Paul made a statement regarding talents and searching for the right fit for an agency, saying, “A talent should be a combination of a visionary, missionary, and an artist!”
Finally, Ohri also probed questions on the structure that organisations need to put in place to enable creativity. The panels gave informative insights regarding structure requirements of an organisation and the need to rework the idea of hierarchy.
After this insightful knowledge session, we were introduced to yet another interesting one, titled ‘Brand Love Suffering At The Altar Of Short Term Sale’ presented under Industry Conclave powered by ABP News & Zee TV. The moderator of this session was none other than independent journalist Anuradha SenGupta and the panellists included ITC’s foods business divisional chief executive & member of corporate management committee of ITC Ltd. Hemant Malik, Swiggy CEO Rohit Kapoor, Colgate-Palmolive India Ltd. MD & CEO Prabha Narasimhan. The session emphasised the importance of brand love as it creates strong emotional bonds with the audiences, driving customer loyalty, advocacy, and higher engagement, resulting in sustained business growth and a competitive edge in the market. The panellists also discussed the technological advances that have taken place over the last few years and the cyclical impact it has on the audience and in turn, the brand and love for it. Having said that, there was an agreement that the fundamentals of brand love largely stay the same.
Malik, in answer to SenGupta, said, “It’s a great time for marketers, today! We are all enabled because we are able to make decisions with utmost clarity. However, while data helps you, it also makes you vulnerable.” Rohit, with regards to synergy between teams and departments at the brand’s end, said, “CEO and creatives have too much distance between them. This needs to be corrected.”
The session ended on with SenGupta asking each panellist about their expectations from agencies. Each one unanimously agreed that they need to keep learning from and being challenged by the agencies.
Converting the learnings into dividends, from the first year of the association, with The One Show, The Advertising Club has once again collaborated with the global partner, taking the ABBY Awards to global standards of excellence and recognition. A total of 3,301 entries received this year from 181 creative companies and 63 media agencies, as well as jury chairs have shown immense enthusiasm towards the awards.
Times of India Group and The Advertising Club president Partha Sinha, shared that the festival is witnessing the democratisation of creativity this year. He said, “Creativity is no longer in the hands of a select few; we are seeing the celebration of that sentiment with this edition of Goafest. So, you will hear a lot about the future of creativity overall. Since creativity is the reason we are in this business, we are celebrating it with full gusto. Overall, we are extremely happy with the response we have received with the number of entries this year; a whopping 3,301.”
Kumar said that the constant at the festival is to make it more interesting and progressive. He stated, “The future of creativity is here. We need to realise that this industry is a large ecosystem, which is why we also need that kind of representation. With Goafest, this year, we have done exactly that in terms of categories and an industry-wise representation, including entertainment and tech. We have more than 50 sponsors for Goafest, this year; we are deeply grateful towards their unflinching support and belief in us.”
Goafest 2023 organising committee chairman Jaideep Gandhi, stated that there are more than 60 speakers and 11 masterclasses this year. “You must also note that all the masterclasses are absolutely packed! We’ve also had to request a couple of speakers to retake a class on Day 3. We are working on building a festival that is a central event for the entire industry, which is why we’re beginning with Advertising Rocks, an Industry Musical Contest on Day 3 of Goafest.”
The ABBYs Award Governing Council chairman & Havas Group India CEO Rana Barua said about the awards this year, “This time, and in future, we are committed to working our way to match and surpass our game in accordance with ABBY One Show. We are extremely proud that this is our second year of association with One Show. You all will witness our hard work and commitment towards ensuring the quality of awards and the diverse jury that adorn Goafest this year.”
As the sun went down on Day 1, it was time for the presentation of the Publisher and Media ABBYs, powered by India Today Group and ZEE5. A total of 94 Media ABBYs and 18 Publisher ABBYs were awarded tonight. For Media ABBY Awards 2023, 25 Gold, 33 Silver, and 35 Bronze were awarded. EssenceMediacom won the Grand Prix for Whisper India’s campaign, ‘The Missing Chapter’. EssenceMediacom was also recognized as the Media Agency of The Year taking home a total of 20 Metals.
For Publisher ABBY One Show Awards 2023, 2 Gold, 5 Silver, and 6 Bronze were awarded. In addition to this, there were 5 Merit recognized. With a total of 4 Metals, ABP Pvt. Ltd. was recognized as Publisher of The Year.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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