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Goafest 2011: Creative ABBY shortlist declared

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MUMBAI: The Creative ABBY shortlists have been announced for the three categories – film, print and interactive digital advertising.

In the print category, 281 entries have been shortlisted, while the film and interactive digital categories have shortlisted 105 and 65 entries respectively.

Ogilvy India has 34 shortlisted entries in the category. The entries include Vodafone (Sanctuary Sinful Collection, Sanctuary Magic Beans), Pictionary campaign for Mattel Toys, Sour Marbels, and Pond‘s, among others.

With 83 entries in the print category, Mudra has the maximum shortlists.

Ogilvy has emerged as a leader in the film category with 34 shortlists for campaigns such as BlackBerry Boys, Vodafone Delights, Zoozoo, adidas, and the shadow campaign for Madhya Pradesh Tourism.

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In the Interactive Digital Advertising category, Webchutney has eight shortlists with Samsung Frrunch, MakeMyTrip.com (Amar Prem), Bharat Matrimony (Biwi Ho To Aisi), Airtel (Songcatcher Banner and Songcatcher Viral), and Saffola (Young at Heart application).

Also, in the print categories, Ogilvy India has 34, while McCann Erickson has 24 shortlisted entries.

The other agencies include JWT India (20 shortlists), Creativeland Asia (17 shortlists), Bates 141 (17 shortlists), Out of the Box (12 shortlists), Grey (ten shortlists), Contract Advertising (nine shortlists), Euro RSCG (seven shortlists), ideas@work (six shortlists), Rediffusion Y&R (six shortlists), Umbrella Design (four shortlists), Alok Nanda and Company Communication (four shortlists), Eleven Brandworks (three shortlists) and RK Swamy BBDO (two shortlists). 

In the Film category, Ogilvy has emerged as the leader with 34 shortlisted entries. Campaigns such as BlackBerry Boys, Vodafone Delights and the Zoozoo, Aegon Religare Life Insurance, adidas and the shadow campaign for Madhya Pradesh Tourism have got the agency the highest number of entries.

JWT is the next agency in line with 12 shortlists for various campaigns including the Airtel Mobile re-branding campaign and Airtel DTH‘s regional language pack campaign.
Creativeland Asia follows closely with nine shortlisted entries for works such as Frooti, the Aborigine campaign for LMN and the Fight Hunger, Fight Evil film for Hippo Baked Munchies feature among the shortlists.

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The other agencies in the race are McCann Erickson‘s entries (eight shortlists), Bates 141 (six shortlists), Mudra (five shortlists), Contract Advertising (five shortlists), DraftFCB Ulka‘s (five shortlists), Leo Burnett (four shortlists), Capital Advertising (four shortlists), RK Swamy BBDO (three shortlists), ideas@work (three shortlists), Meridian (three shortlists), and Grey (two shortlists). Rediffusion Y&R and Stark Communications have one entry shortlisted each.

The Interactive Digital Advertising category has witnessed a very close race, with almost all agencies lagging by very short margins.

Webchutney has received the highest eight entries shortlisted for Samsung Frrunch, MakeMyTrip.com (Amar Prem), Bharat Matrimony (Biwi Ho To Aisi), Airtel (Songcatcher Banner and Songcatcher Viral), and Saffola (Young at Heart application).

Mudra closely follows Webchutney with seven shortlisted entries. The campaigns shortlisted are Idea Cellular (Idea Roadie Mobile Challenge 3.0, Idea Language Barrier and Use Mobile Save Paper), and Volkswagen (Innovation for Everyone) among others.

Hungama Digital Media has fetched six shortlists for campaigns such as PepsiCo‘s 7UP (You click, I dance), and Tata Sky+ DTH (Tata Sky+ Mobile Access).

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Interface Communications has five shortlisted entries in the category that include Mahindra Blues (www.mahindrablues.com), Tata Docomo (Tata Docomo 3G Life – The Day the Web got 3x slow and The Day YouTube got real slow, and Tata Docomo – a million fans monetised), and Kamasutra (Lounge).

The list of other agencies include JWT India (four shortlists), BC Web Wise (four shortlists), Law & Kenneth Digital (three shortlists), Interface Business Solutions (three shortlists), Interactive Avenues (two shortlists), D‘Zine Garage (two shortlists), Ogilvyone Worldwide (two shortlists), Indigo Consulting (two shortlists), UFO Digital (two shortlists), Mindshare (two shortlists), Creativeland Asia (one shortlist), Maxus India (one shortlist), Quasar Media (one shortlist), Jack In The Box (one shortlist), Pinstorm (one shortlist), Resultrix (one shortlist), and Grandmother India Design (one shortlist).

Last week, the Media ABBY shortlists were announced, which had 133 entries shortlisted. Maxus is leading the pack with 33 shortlisted entries, followed by Mindshare and Lodestar UM with 19 entries each, and Mudra Max with 16 entries.

The other agencies on the list include names such as Mediacom (11 shortlists), Creativeland Asia (five shortlists), OMD (four shortlists), Madison Media Infinity 1 (four shortlists), Madison Media Plus (four shortlists), MEC India (three shortlists), McCann Worldgroup (two shortlists), Percept Media (two shortlists), Mates Madison (two shortlists), RK Swamy Media Group (two shortlists), Isobar (two shortlists), Dialog Factory (two shortlists), while Starcom Worldwide, Lintas Media Group and TELiBrahma Convergent Communication have one shortlisted entry each.
 

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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