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‘Genpact Cora’ artificial intelligence-based platform launched

Published

9 years ago

July 3, 2017

MUMBAI: Genpact, a global professional services firm focused on delivering digital transformation, has unveiled Genpact Cora, an artificial intelligence (AI)-based platform that accelerates digital transformation for enterprises. It is a modular, interconnected mesh of flexible digital technologies that hones in on specific operational business challenges and tackles them from beginning to end, helping large global companies reframe and solve their most pressing real world business issues.

“In an environment being disrupted by new technologies and increasing competition, clients want to buy business outcomes, not just tools and products,” said Everest Group founder and CEO Peter Bendor-Samuel. “Genpact Cora is timely for an industry seeking digital transformation.”

As part of its ongoing strategy to drive digital-led innovation and digitally-enabled intelligent operations for clients around the world, Genpact has created Genpact Cora to provide the fastest path to driving meaningful transformation at scale. Genpact believes it is the first in the industry to fully integrate automation, analytics, and AI engines – in a single, unified platform, embedded with and drawing insights from Genpact’s deep domain expertise that comes from running thousands of intelligent operations and processes for hundreds of Fortune 500 companies across numerous industries. Genpact Cora drives digital transformation in a planned and managed fashion, without sacrificing the governance security and investment protection that mature and established businesses need.

“Achieving enterprise impact from digital transformation is challenging with so many disparate, disconnected technologies in the market,” said Genpact president and CEO NV ‘Tiger’ Tyagarajan. “Genpact Cora brings leading digital solutions together in one unified platform, combined with the process and deep domain expertise that comes from decades of experience running intelligent operations. The combined benefit creates connected intelligence for our clients at a previously unattainable level of agility and speed to predictive insight, that then drives outcomes.”

Genpact Cora has a mature application program interface (API) design and open architecture that includes Genpact’s own intellectual property as well as leveraging best-in-class providers, integrating advanced technologies across three key areas:

• Digital Core: cloud, software-as-a-service, blockchain, mobility and ambient computing, robotic process automation, and dynamic workflow;

• Data Analytics: advanced visualization, data engineering, big data, and Internet of Things (IoT);

• Artificial Intelligence: conversational AI, computational linguistics, computer vision, machine learning and data science AI.

The Genpact Cora platform is the foundation for Genpact products and consulting services already in the market, with more than 1 million users processing over 1.1 billion transactions annually, providing unparalleled practical predictive insights and learnings on how to make transformation real and sustainable. It brings together Genpact’s original process and industry domain depth with new digital capabilities through its recent acquisitions of Rage Frameworks, PNMsoft, and others.

The platform already delivers speed to value in the market today in many industries, including:

• Deciphering data from equipment: A leading large equipment manufacturer leverages industrial IoT, machine learning, and advanced analytics from Genpact Cora to efficiently and intelligently process data, resulting in safer materials, less downtime, higher revenues, and lower maintenance costs.

• Reframing drug safety: A top pharmaceutical company is testing Genpact’s Pharmacovigilance Artificial Intelligence (PVAI) product to redefine drug safety. PVAI uses Genpact Cora’s AI, analytics, predictive modeling, and other technologies to automatically collect and analyze data from numerous sources on drugs’ adverse effects, including quickly translating unstructured data into meaningful, actionable insights. PVAI transforms drug safety operations from simply tracking issues to predicting and solving potential problems, with less human error, higher drug quality, better patient outcomes, and 100 percent regulatory compliance.

• Making customer service seamless: Genpact Cora’s AI and analytics powers Genpact’s LiveWealth product and allows a Fortune 500 financial services institution to speed customer response time, eliminate billing and asset reporting errors for institutional and high-net-worth individuals, and help shorten client cycle time from 45 days to on-demand. Customers now have a holistic view of their portfolio, and the company also cut costs 75 percent while facilitating effective regulatory compliance.

• Driving faster, value-added financial reporting: Inefficient manual financial reporting processes took many employees at a global consumer packaged goods company weeks to interpret both structured and unstructured data from various internal and external systems. Genpact’s AI Reporting product using Genpact Cora’s robotic process automation now generates these reports in a few days, automating 70 percent of data collection. In addition, the AI learns over time, allowing the company to have much faster, more accurate, and more frequent projections that drive better informed business decisions.

• Increasing new product speed to market: A global insurance provider uses Genpact Cora’s dynamic workflow to streamline new product rollouts by quickly capturing data on high-value customers, increasing processing speed and flexibility, and driving analytics real time for decision making – thereby increasing speed to market and driving revenue growth.

“Genpact Cora allows our clients to deploy leading digital technologies using a modular and scalable platform built on an open architecture that drives flexibility, agility, and long-term investment protection,” said Genpact SVP and chief digital officer Sanjay Srivastava. “And Genpact Cora reduces risks around errant robots and misapplied AI spinning out of control, through an integrated command and control hub that delivers the much-needed governance that business processes require.”

Related Topics:Blockchain Genpact Cora Peter Bendor-Samuel

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Nielsen launches co-viewing pilot to sharpen TV measurement

Super Bowl pilot to refine how shared TV audiences are counted

Published

3 days ago

February 4, 2026

indiantelevision.com Team

MUMBAI: Nielsen is taking a fresh stab at one of television’s oldest blind spots: how many people are actually watching the same screen. The audience-measurement giant on February 4 unveiled a co-viewing pilot that uses wearable devices to better capture shared viewing, starting with America’s biggest broadcast stage.

The trial begins with Super Bowl LX on NBC on February 8, 2026, before extending to other high-profile live sports and entertainment events in the first half of the year. The goal is simple but commercially potent: count viewers more accurately, especially during live spectacles that pull families and friends to one screen.

The new approach leans on Nielsen’s proprietary wearable meters, wrist-worn devices that resemble smartwatches. These passively capture audio signatures from TV content, logging exposure to shows, films and live events without requiring viewers to sign in or self-report. In theory, fewer clicks, fewer lapses, better data.

Karthik Rao, Nielsen’s ceo, cast the move as part of a broader measurement push. He said the company’s task is to keep pushing accuracy as clients invest heavily in live programming that draws mass audiences. The co-viewing pilot, he added, builds on upgrades such as Big Data + Panel measurement, out-of-home expansion, live-streaming metrics and wearable-based tracking.

Co-viewing is not new territory for Nielsen, which has long tried to estimate how many people sit before a single set. What is new is the heavier integration of wearables and passive detection to reduce reliance on active inputs from panel homes.

For now, the pilot comes with caveats. Co-viewing estimates from the trial will not be folded into Nielsen’s Big Data + Panel ratings, which remain the industry’s trading currency. Instead, pilot findings will be shared with clients a few weeks after final Big Data + Panel ratings are delivered. Clients may disclose those findings publicly.

More impact data will follow later this year. Full integration into Nielsen’s marketing-intelligence suite is slated as a longer-term play, with a target of bringing co-viewing into currency measurement for the 2026–2027 season. This is only phase one, with further co-viewing enhancements planned beyond 2026 and additional timelines to be announced.

The push fits a wider pattern. Nielsen has in recent years expanded big-data integration, adopted first-party data for live-streaming measurement and broadened out-of-home tracking. It also positions itself as the reference point for streaming metrics through products such as The Gauge and the Nielsen Streaming Top 10.

In a market where billions of ad dollars hinge on decimal points, counting who is in the room matters. If Nielsen can pin down shared viewing, the humble sofa could become prime measurement real estate. The race to count every eyeball just found a new wrist to watch.

Brands

Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

Published

1 week ago

January 31, 2026

indiantelevision.com Team

Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

MAM

Meta appoints Anuvrat Rao as APAC head of commerce partnerships

Published

1 week ago

January 31, 2026

indiantelevision.com Team

SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across Facebook, Instagram and WhatsApp from Singapore. The former Google executive, known for launching Google Assistant, PWAs, AMP and Firebase across Asia-Pacific, steps into the role after a high-growth stint as chief business officer at Locofy.ai.

At Locofy.ai, Rao helped convert a three-year free beta into a paid engine, clocking 1,000 subscribers and 15 enterprise clients within ten days of launch in September 2024. The low-code startup, backed by Accel and top tech founders, is famed for turning designs into production-ready code using proprietary large design models.

Before that, Rao founded generative AI venture 1Bstories, which was acquired by creative AI platform Laetro in mid-2024, where he briefly served as managing director for APAC. Alongside operating roles, he has been an active investor and advisor since 2020, backing startups such as BotMD, Muxy, Creator plus, Intellect, Sealed and CricFlex through a creator-economy-led thesis.

Rao spent over eight years at Google, holding senior partnership roles across search, assistant, chrome, web and YouTube in APAC, and earlier cut his teeth in strategy consulting at OC&C in London and investment finance at W. P. Carey in Europe and the US.