NEW DELHI: Gemius Design Studio has bagged the creative and digital mandate for TheRealB, the apparel brand by Binal Patel. The account was won after a multi-agency pitch.
The agency will be responsible for the brand’s digital marketing operations.
Gemius Design Studio co-founder Anushree Pacheriwal said, “With our experience in the fashion industry and an excellent team to implement our ideas by bringing their creative prowess to the table, we’re excited to boost and escalate the brand visibility of TheRealB and set new benchmarks as a creative digital agency.”
Patel added that the luxury fashion brand’s exchange of ideas with Gemius was engaging and showed that it was making the right decision. “The ultimate goal is to bring TheRealB out there for everyone to consume, whether as a product, brand or a valuable addition to one’s apparel collection. We’re looking to connect with our audience on a deeper level and we think Gemius can help us do that.”
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