Mumbai: Future Generali India Insurance announced on Wednesday that it would take a significant step toward normalising same-sex relationships. To include live-in partners, including same-sex partners, the insurer announced plans to expand its definition of ‘family’ across all its retail health insurance offerings.
Future Generali India Insurance Company has onboarded Spotify’s Shuddh Desi Gay hosts, Yogi and Kabeer, a couple based out of Delhi, as the new faces for its LGBTQIA+ insurance campaign.
The couple will now be seen on Future Generali India Insurance’s outdoor hoardings across major cities in India, redefining what a family truly means.
“A first in the LGBTQIA+ history of India, queer love is represented, recognised and included for a critical thing like health insurance,” the company release stated.
Sharing their experience, Yogi said, “It is imperative that the LGBTQIA+ community be represented. It is important to recognise people beyond the binary. We come from ordinary middle-class backgrounds, and agreeing to put our faces on a hoarding as a couple was not an easy decision. Last year, we made our seven-year-old relationship public by hosting a podcast together. Being a part of this campaign is another such step to normalise and represent relationships that do not fit in the gender binary parameters.”
“This journey from hiding behind the mics to outdoor hoardings is both scary and empowering. Scary, because we still live in a society that gets uncomfortable talking about the LGBT+ community; empowering, because this move will give hope to many individuals in India,” added Kabeer.
Future Generali India Insurance Company Ltd. chief marketing officer Ruchika Malhan Varma said, “We are conscious of the challenges faced by the LGBTQIA+ community. We believe the LGBTQIA+ community is prominent, and the individuals in the community deserve the right to avail themselves of similar protection solutions as any other individual. As insurers, we believe that we have a moral and societal responsibility to provide a level playing field to all sections of the society devoid of their personal preferences.”
Leave a Reply