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Fujifilm launches hybrid instant camera instax mini Evo Cinema in India at Rs 47,999

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MUMBAI: Against the backdrop of an old-school Hollywood setup at The Westin Mumbai Garden City, where vintage cameras and decades of filmmaking evolution lined the walls, Fujifilm launched its latest love letter to analogue nostalgia. The instax mini Evo Cinema, a hybrid instant camera that marries moving images with tangible prints, made its debut with filmmaking mogul Imtiaz Ali bearing witness.

instax

Priced at Rs 47,999, the instax mini Evo Cinema premium edition will be sold in India as a combo box with two packs of instax mini glossy film. Pre-bookings run from 21 to 27 January on instax.in, with buyers receiving two additional designer film packs as an incentive. Sales and dispatches begin on 28 January.

instax

The camera allows users to shoot stills and videos of up to 15 seconds, convert a selected video frame into an instax print, and embed the clip in a QR code. Scanning the print plays the video on a smartphone, turning a photograph into a physical gateway to moving memories.

Speaking to Indian Television Dot Com, Fujifilm India instax and optical devices business associate director and head of electronic imaging Arun Babu said the instax mini evo cinema is not positioned as a conventional filmmaking tool, but as the creation of an entirely new category within instant photography.

“Fujifilm already has a wide portfolio of professional, cinema, vlogging and wedding cameras in its digital imaging business,” Babu explained. “But within instax, we had never introduced video capability before. This is the first instant camera that allows users to record a 15-second video, convert a frame into a physical print, and embed the full video and audio within a QR code.”

He added that the product does not compete with existing camera categories. “It creates a category of its own. It’s meant for people who want a unique way of creating content: gadget enthusiasts, social media creators and anyone who enjoys experimenting with new forms of storytelling.”

Addressing whether the camera’s retro appeal limits it to novelty use, Babu said its nostalgia-driven design could also find selective applications in serious filmmaking. “As filmmaker Imtiaz Ali mentioned on the panel, when a project requires a specific era-driven aesthetic—like the periods depicted in Chamkila or Rockstar—this camera could be used as a creative format. However, its strongest appeal will be among Gen Z and millennials who are deeply engaged in social media-led content creation.”

Fujifilm India managing director Koji Wada, said the product reflects the company’s aim of “giving our world more smiles” by pairing cinematic creativity with the emotional pull of instant prints.

A headline feature is the new Eras Dial, offering 10 effects inspired by different decades, from 1940s colour film to 2010s smartphone aesthetics. Each effect has 10 adjustable levels, delivering 100 visual and audio expressions, complete with period-style noise and nostalgic sounds.

Fujifilm’s past

Design cues lean heavily on Fujifilm’s past. The vertical grip echoes the Fujica Single-8 8mm camera from 1965, while tactile dials and a print lever mimic analogue film handling. A detachable viewfinder and grip attachment aim to enhance immersion and stability.

A companion app for Android and iOS enables video editing, clip stitching, poster-style print templates and direct printing from smartphones. With Bluetooth and Wi-Fi support, the device doubles as a smartphone printer, positioning it as a three-in-one camera.

Fujifilm says the instax mini Evo Cinema will be promoted under the tagline “One camera, decades of possibilities”, as it seeks to extend the appeal of instant photography in an increasingly digital age.
 

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Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

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Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

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Brnd.me enters Europe as haircare brands power global expansion

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Bengaluru:  Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.

The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.

The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.

Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.

To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.

Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.

Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.

The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.

The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.

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TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform

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NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.

The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.

The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.

Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.

Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.

TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.

 

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