MUMBAI: One of Indian advertising’s sharpest advertising minds is switching gears. After a 16-year career spanning heavyweights like JWT, Contract, Taproot Dentsu, and Tilt Brand Solutions, Ambalika Sen has hung up her agency boots to launch into the entrepreneurial fast lane.
Now managing partner at Fundamental, the newly minted venture based in Mumbai, she is eyeing a future built on sharper strategic partnerships, brand management excellence, and a strong dose of independent thinking.
At the same time, she’s staying firmly rooted in nurturing talent — moonlighting as a guest faculty at the prestigious Xavier’s Institute of Communication, where she teaches Business Management in Advertising to the next wave of ad mavens.
Before stepping into the startup world, Ambalika’s career reads like a best-of list of Indian advertising. Across her career, the through-line has been clear: client-first thinking, relentless business-building, and a gift for weaving culture into commerce.
While advertising has been the bedrock, Ambalika’s recent years have also seen her expand into cultural consulting — working as an independent business advisor with youth-driven brand Homegrown since 2020.
With Fundamental, Ambalika is betting on a hybrid future — where brand-building meets cultural fluency, and strategic partnership is as important as creative spark.
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