MAM
For Circa 2024, 87 per cent expecting better year: Ipsos Global Predictions 2024
Mumbai: Ipsos Global Predictions for 2024 shows a positive outlook emerging for the year 2024 with 87 per cent urban Indians and 70 per cent global citizens predicting it to be a better year.
And 8 in 10 urban Indians (84 per cent) say they are willing to make personal resolutions and specific changes for themselves in 2024. And 85 per cent Indians are also hopeful of the global economy doing better in 2024.
2023 was a bad year
The local and global verdict on the year 2023 shows a great deal of disappointment, with 65 per cent of urban Indians pronouncing it a bad year for India and 64 per cent calling it a bad year for them and their family. 70 per cent global citizens felt it was a bad year for their country and 1 in 2 global citizens (53 per cent) felt it was a bad year for them and their family.
The markets unhappy with 2023 were Argentina (88 per cent), Sweden (84 per cent), Turkey (84 per cent), Great Britain (per cent), Portugal (82 per cent), South Korea (82 per cent) and Hungary (82 per cent).
The survey captured views of citizens on a host of issues, with their predictions for 2024.
Economy
Most urban Indians expect cost of living to go up, with 71 per cent believing prices in the country will increase faster than people’s incomes.79 per cent global citizens echo similar views
7 in 10 urban Indians (70 per cent) further believe inflation will be higher in 2024 as compared to 2023. 68 per cent urban Indians expect interest rates to be higher in 2024 as compared to 2023. 66 per cent expect unemployment to be greater in 2024 versus 2023.
Technology
Impact of technology in 2024 is likely to be a mixed bag. 61 per cent urban Indians expect artificial intelligence leading to loss of many new jobs in the country. 56 per cent Indians fear their personal data being leaked on the internet in 2024. 67 per cent urban Indians expect doctors in India to use artificial intelligence regularly, to decide on treatments for their patients. Interestingly, 61 per cent urban Indians believe in 2024, robots will look, think and speak like humans. The biggest upside, 65 per cent urban Indians polled believe artificial intelligence will lead to many new jobs being created in the country. And 57 per cent urban Indians plan to use social media less in 2024.
Environment
Climate change has been wreaking havoc around the globe.
In 2024, 65 per cent urban Indians expect more extreme weather events in the country than seen in 2023. 60 per cent Indians also fear a natural disaster hitting a major city. And 70 per cent urban Indians expect the average global temperature to increase.
At the same time 67 per cent urban Indians polled expect the govt to introduce more demanding targets for reducing carbon emissions quickly in 2024. While 63 per cent urban Indians expect more restrictions to be introduced to reduce the amount people drive in their cars in the country.
Society
Predictions for 2024 are optimistic. 71 per cent urban Indians expect women to be paid the same as men for the same work. 71 per cent expect India to win more medals in the 2024 Summer Olympics than the last one. 66 per cent Indians believe people in the country will become more tolerant of each other.
69 per cent urban Indians predict office workers spending more time in the office than at home, in 2024. 86 per cent Indonesians held this view, 78 per cent Malaysians and 76 per cent Chinese.
63 per cent Indians expect the level of immigration into the country to increase in 2024. Markets predicting the most influx included Portugal (87 per cent), Turkey (82 per cent), Singapore (82 per cent) and Italy (79 per cent).
And 1 in 2 Indians (53 per cent) expect the total size of the population of the country to fall in 2024. For a country that has become the world’s most populous nation.
Ipsos India CEO Amit Adarkar said, “Majority of our citizens have a positive outlook for 2024, predicting it to be a better year for them. Though they are bracing themselves up for a tougher year in terms of inflation, rising prices, higher interest rates and higher unemployment. Year 2023 was a bad year is the majority verdict. The year saw many upheavals due to inflation, rise in prices of essential commodities, yo-yo of fuel prices, drought and floods and violence in certain parts of the country. The predictions for 2024 hinge a lot on optimism, of office workers going more often physically to work, govt taking stringent measures to reduce the carbon footprint, pay parity of women with men doing the same work, citizens becoming more tolerant of one another and India bagging more medals in its kitty in the summer Olympics. AI is expected to stave off some jobs and create new ones, so this will put a lot of emphasis on reskilling. Cautious optimism is the approach for 2024, as there is also fear of a new more severe pandemic and natural disasters.”
About the study
These are the results of a 34-country survey conducted by Ipsos on its Global Advisor online platform and, in India, on its IndiaBus platform between Friday 20 October to Friday 3 November, 2023.
For this survey, Ipsos interviewed a total of 25,292 adults aged 18 years and older in India, 18-74 in Canada, Malaysia, New Zealand, South Africa, Turkey, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries.
Africa, Turkey, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries.
Read the full report here:
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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