MUMBAI: From Bali earrings to Bali getaways, Flipkart is now making your cart a passport. In a first-of-its-kind move, Flipkart and Marriott Bonvoy have launched India’s first dual loyalty tie-up, blending everyday shopping with aspirational travel. The playful campaign, Your cart takes you places, by 22 Feet Tribal Worldwide, builds on a quirky insight, many popular Flipkart search terms, like ‘Korean skincare’ or ‘Bali,’ double up as travel destinations.
For two weeks, the Flipkart app turned this coincidence into serendipity, showing Marriott Bonvoy stay options alongside product searches. Users were nudged to link accounts, turning Super coins into travel rewards and routine shopping into unforgettable journeys.
Humorous ad films carried the message, showing how casual browsing could lead shoppers closer to their dream destinations. The campaign also trended on X and across social platforms through influencer pushes and witty conversations about these “happy accidents.”
Flipkart says the tie-up strengthens its vision of a unified rewards ecosystem, while Marriott Bonvoy calls it a way of making travel more local, accessible and relevant to Indian audiences.
Looks like retail therapy just found its ultimate upgrade, straight from your basket to a beach resort.
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