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Five hidden areas of revenue optimisation for startups

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Startups need to optimise their revenue, as they often operate with limited resources and try to get the most out of each coin they earn. Startups generally encounter severe competition, rapidly changing market dynamics and need for investors’ attraction through growth demonstration. An efficient strategy of revenue optimization can mean a business success or failure.

Most startups tend to concentrate on conventional strategies, which include pricing adjustments and sales growth, but there are some hidden areas that have been overlooked by many that can bring in significant amounts of revenue. These areas offer new opportunities for growth and profitability.

The following are a few hidden areas of revenue optimisation that should not be overlooked:

Human capital optimisation

As a startup, every resource counts, making it essential to ensure that employee productivity is optimized to the fullest. To maximize the impact of human capital, it is crucial to efficiently delegate tasks and maintain a centralized view of what everyone in the organization is doing. Startups can also leverage data-driven approaches to optimize their sales force and capture the highest possible revenues. This involves customer segmentation, workload mapping, and task automation. In the fast-paced and resource-constrained environment of a startup, every employee’s contribution counts.

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Data-driven decision making

Another area that has gone unnoticed by many startups, resulting in a loss of potential revenues, is data-driven decision making. Most startups rely heavily on intuition instead of using the wealth of information available while making key decisions about their business. Many startups also collect data but don’t know how to use it effectively to guide decision-making. Startups can rely on a trusted third-party software to better manage costs while also using the data that is readily available to them. This can be seen as an investment, but a necessary one. According to the Big Data and Artificial Intelligence survey conducted in 2019 by NewVantage Partners, 92 per cent of leading businesses are investing in big data and AI initiatives to drive innovation. By developing robust data models for analyzing customer potential, buying behavior, and market trends, startups can make better choices concerning target segments, pricing policies, and resource allocation.

CRM integration for enhanced customer engagement

Another way a startup can increase its income is by taking advantage of advanced Customer Relationship Management (CRM) strategies. CRM is a business strategy that manages a company’s interactions with current and potential customers. For startups, CRM is crucial because it helps them understand and profile their customers better. It enables startups to tailor their marketing efforts, sales strategies, and customer service to meet the specific needs and preferences of their target audience. By leveraging CRM, startups can gain a 360-degree view of customers, personalize marketing and sales, improve customer service, enhance sales forecasting, and streamline operations. CRM simplifies customer interaction and provides important data insights, enabling startups to streamline sales activities, improve client engagement, and generate untapped opportunities for growth in revenue.

Supply chain optimisation

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Another hidden avenue of profit maximization for startups is the optimization of their supply chain. Inefficient management of the supply chain can lead to stock-outs, late deliveries and increased costs which impact directly on revenue. Startups must carry out thorough analysis of their supply chain, identify bottleneck areas and implement measures to enhance efficiency such as just-in-time inventory management, supplier diversification, and process automation among others. Through optimising its supply chain, a startup will cut down on costs, develop better customer relationships and ultimately boost its revenues.

Sourcing and procurement

How start-ups source or procure materials, services or other resources could make a significant difference in their incomes. Poor sourcing practices may result in higher costs and poor quality products being delivered late thus eating into profitability margins. New businesses should carefully evaluate their sourcing strategies using data analytics and market intelligence tools so as to find out about the most economical and dependable suppliers. By doing this, start-ups can optimize their sourcing processes and decrease operational expenses thus improving overall financial performance.

Pricing and monetisation

The last thing that needs to be considered by a start-up is the way it prices its products or services. Many startups face a challenge of striking a balance between pricing that attracts customers and pricing that maximizes the potential for revenue generation. Startups can leverage data analytics and specialized tools to develop sophisticated pricing strategies. By analyzing customer data, startups can gain insights into willingness to pay, price sensitivity, and perceived value. Web analytics and surveys provide behavioral data to segment customers and tailor pricing. Pricing optimisation software can analyze sales, trends, and factors to recommend the optimal approach.

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To sum up, while startups focus on traditional revenue optimization strategies, there are many hidden areas that affect their financial viability in large measures. Start-ups can generate growth in revenues and long-term sustainability through human capital optimization, data-driven decision making, CRM integration, supply chain efficiency sourcing and procurement and pricing and monetization.

The article has been authored by Entera founder Sharad Goyal.

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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