MUMBAI: While the industry is looking forward to the Effies Awards yet again, Yahoo! India has decided to strike the anvil by announcing the ‘Yahoo! Big Idea Chair’ Award.
This is the first time that this award is being brought to India.
The award will be presented at the Effie 2005 to the team that has best revitalised a brand with effective brand positioning along with intelligent use of media and creative.
The award has, since its launch in the US, been a part of several shows like Addy Awards, Effie Awards, Clio Awards, International Andy Awards, The DTC National Awards amongst others.
The Effie Awards for advertising effectiveness are scheduled to be held in Mumbai on 24 October.
The awards, organised every year by Ad Club Bombay, will be presented by Yahoo! India for the fourth consecutive year.
Yahoo! India sales director Pearl Uppal said, “The Effie Awards are very special, for the fact that they recognise the efforts of not just the ad agency, but also the client. The awards also consider the actual marketing results that a campaign has achieved. The ‘Yahoo! Big Idea Chair’ is a celebration of creativity and ingenuity in the field of advertising and marketing. It is one of the most admired awards in the industry.”
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