MUMBAI: CarTrade Tech’s consumer platforms struck gold yesterday, recording their highest-ever single-day traffic as Indians hunt for festival bargains on wheels. The company told the Bombay stock exchange that CarWale and BikeWale saw visitor numbers rocket by 74 per cent compared with the first day of Navratri last year, and 60 per cent above August’s daily average.
The surge points to renewed vigour in India’s car market, helped along by recent GST rate cuts that have made vehicles more affordable. For a sector that has endured sluggish demand, the spike offers a tantalising glimpse of better times ahead.
“Yesterday was a landmark day for our platforms,” said CarTrade consumer group chief executive Banwari Lal Sharma. “The festive excitement, amplified by GST-led affordability, has fuelled unprecedented consumer activity.”
Whether this traffic translates into actual sales—and signals a broader revival in consumer sentiment during the festival season—remains to be seen. But for India’s media and entertainment companies, which depend heavily on advertising from car manufacturers, the numbers will make for cheerful reading.
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