MUMBAI: Santa’s got a new rival and it’s data-driven. Bigcity Promotions, the loyalty and sales promotions powerhouse, has just unwrapped a game-changer for Indian marketers: a tech-enabled tool that promises to take the guesswork and the chaos out of festive campaign planning.
Meet the Festive Reward Strategist: a sleek, insight-led platform designed to whip up ROI-focused, sector-specific reward campaign strategies in minutes. At a time when every marketing rupee is being scrutinised for returns, this digital assistant might just be the CMO’s new best friend.
Accessible via bigcityfestiveworks.in, the tool draws from over 18 years of Bigcity’s campaign experience across sectors FMCG, retail, durables, BFSI, alcohol, automobiles, and more. Whether the brief is to drive product trials, boost footfalls, spark engagement, or push repeat purchases, the tool does the thinking strategically and swiftly.
No more late-night Excel wrestling or endless decks. With built-in competitive benchmarking, audience insights, and budget guidance, the platform offers ready-to-deploy strategies tailor-made for festive madness. Brands get instant answers to questions like: “Which reward works best for my TG?”, “What’s trending in my category?”, or “How can I squeeze the most ROI from my Diwali budget?”
“The festive quarter in India is the most competitive and chaotic for marketers,” said Bigcity Promotions Vikas Shah, Co-founder. “Speed, precision, and innovation become non-negotiables. Our tool delivers all three with zero margin for error.”
He added that the platform’s execution-ready output bridges the gap between creative ambition and operational clarity, enabling campaigns that are “compliant, creative, and conversion-ready”.
At its core, the Festive Reward Strategist isn’t just about smart marketing, it’s about faster, sharper, and more rewarding decisions. It’s strategy, gift-wrapped in tech.
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