MUMBAI: This Diwali, Ferrero Rocher is making celebrations a little shinier and a lot more indulgent. India’s favourite chocolate brand has launched its festive campaign, Add your Golden Touch, starring Hrithik Roshan, showing how a simple chocolate can turn everyday moments into luminous memories.
The TVC follows Hrithik from morning to evening, greeting the day “with happiness at the gate” while clutching a Ferrero Rocher box. As the day progresses, the film transitions into an evening drenched in golden sparkles, with every smile, every gesture framed in a warm glow. The camera lingers lovingly on the signature Ferrero Rocher: crispy, creamy, crunchy and wrapped in gleaming gold, emphasising the magic that a small golden piece can bring. The film closes with Hrithik inviting viewers to celebrate loved ones, showing that a golden touch can turn ordinary moments into extraordinary memories.
Ferrero India marketing head Zoher Kapuswala said, “Diwali is a season of warmth, light and togetherness. Over the years, Ferrero Rocher has become an integral part of Indian families celebrating special occasions. Our new film with Hrithik beautifully captures how Ferrero Rocher adds that golden touch to make your loved ones feel special.”
Adding more sparkle to the festive season, every Ferrero Rocher piece now carries a QR code unlocking indulgent rewards. Consumers can win a limited-edition gold-plated champagne glass set, elegant Ferrero Rocher pyramid packs with 96 chocolates, or one of five gold vouchers worth Rs 9,999 each.
The campaign is being amplified across Mumbai and Delhi through striking hoardings featuring Hrithik Roshan, and a strong digital rollout on Youtube and social media to reach consumers at every touchpoint this festive season.
By blending Hrithik’s charm with the chocolate’s golden aura, Ferrero Rocher reinforces its position as the emblem of memorable gifting and indulgence, bringing its signature golden touch to Diwali celebrations across India.
Leave a Reply