MAM
Fast lanes only as L&T Finance bowls in speedy two wheeler loans
MUMBAI: When Jasprit Bumrah charges in, things happen fast and L&T Finance wants borrowers to feel the same rush. L&T Finance Ltd. (LTF) has rolled out a new television commercial, Just Zoom Two-wheeler Loans, starring its brand ambassador Bumrah, drawing a neat parallel between the pacer’s lethal speed and the company’s promise of swift, friction-free two-wheeler financing. The campaign carries the punchy line Bumrah Ki Speed Par, tying cricketing precision to credit approvals.
Timed for maximum eyeballs, the TVC debuted during the ongoing Asia Cup 2025, where L&T Finance is an associate sponsor across Sony’s broadcast network spanning 13 channels. The film zeroes in on what the lender believes matters most to two-wheeler buyers, instant approvals, higher loan eligibility and EMIs starting at Rs 2,199 per lakh.
Set inside a two-wheeler showroom, the ad plays out like a split-screen thriller. A hesitant customer questions how quickly the loan will come through, while a television in the background shows Bumrah mid-over. As the bowler powers through his run-up, the LTF executive completes the digital loan journey in real time document upload, credit check and approval, all before Bumrah sends the stumps flying. The punchline lands with the wicket: speed, delivered.
Behind the scenes, LTF credits its proprietary AI and machine-learning engine, Project Cyclops, a three-dimensional credit risk assessment system that evaluates customers in real time to enable near-instant underwriting decisions.
L&T Finance, managing director and CEO Sudipta Roy said two-wheeler loans often mark a borrower’s first step into formal credit. “For millions, a two-wheeler is not just mobility but economic independence. By accelerating this first-stage loan, we’re helping aspirations move at the pace modern India expects,” he said.
L&T Finance chief marketing officer Kavita Jagtiani said the film was designed to be as sharp as Bumrah’s yorker. “The idea was simple: minimal wait, maximum impact. We’ve also layered AI-led personalisation across touchpoints to keep the experience fast and relevant,” she added.
The campaign forms part of a wider integrated marketing push across 13 cities, including Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata and Pune. The rollout spans outdoor hoardings, airport branding, metro media, inflight magazines, WhatsApp bot integrations and social platforms. Adding a gamified twist, LTF is also launching an AI-powered Bowl like Bumrah contest, alongside influencer activity and signed merchandise giveaways.
The TVC will air across Sony Sports feeds in English, Hindi, Tamil and Malayalam, as well as Sony PIX, Sony Max and Sony Wah, including HD channels ensuring LTF’s message travels almost as fast as its star bowler.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
MAM
Meta appoints Anuvrat Rao as APAC head of commerce partnerships
At Locofy.ai, Rao helped convert a three-year free beta into a paid engine, clocking 1,000 subscribers and 15 enterprise clients within ten days of launch in September 2024. The low-code startup, backed by Accel and top tech founders, is famed for turning designs into production-ready code using proprietary large design models.
Before that, Rao founded generative AI venture 1Bstories, which was acquired by creative AI platform Laetro in mid-2024, where he briefly served as managing director for APAC. Alongside operating roles, he has been an active investor and advisor since 2020, backing startups such as BotMD, Muxy, Creator plus, Intellect, Sealed and CricFlex through a creator-economy-led thesis.
Rao spent over eight years at Google, holding senior partnership roles across search, assistant, chrome, web and YouTube in APAC, and earlier cut his teeth in strategy consulting at OC&C in London and investment finance at W. P. Carey in Europe and the US.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
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