MUMBAI: Giving back can sometimes be the best business move. Excellent Publicity, a leading ad-tech Saas agency, has launched a pro bono consultation initiative aimed at mentoring early-stage startups in India.
The program targets ventures less than a year old or generating under Rs 1 crore in annual revenue, offering strategic one-on-one guidance on brand building, marketing, and growth. Co-founder Vaishal Dalal, who experienced the struggles of starting a business firsthand, will personally lead the sessions.
“At the beginning of our own journey, we had no one to turn to,” Dalal said. “This program is our way of ensuring that new entrepreneurs don’t feel as alone as we once did.”
Daily slots will be open for startups to register via Excellent Publicity’s website, with no obligations attached. The initiative aims to equip young businesses with the clarity, tools, and confidence to navigate a competitive market and reduce early-stage failures.
“One entrepreneur finding their way forward can spark jobs, opportunities, and growth for many others,” Dalal added. “We want to create that ripple effect.”
While currently planned as a one-time programme, Excellent Publicity may expand the initiative based on its impact, demonstrating a commitment to purpose-driven support for India’s entrepreneurial ecosystem.
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