MUMBAI: Everest Brand Solutions national creative director N. Padmakumar is moving to Rediffusion as national creative head.
In his four-year stint with Everest, Padmakumar partnered president D. Rajappa in adding several new and substantial businesses such as ACC Cement, Indian Overseas Bank, Tata Housing and T-Series.
“Working with Rajappa has been a truly rewarding experience. Our chemistry was terrific from the start and our outlook and attitudes matched perfectly. I now look forward to the challenges and demands of working at Rediffusion, and working in the inspirational presence of Diwan Arun Nanda,” says Padmakumar.
Padmakumar spent the formative years of his career working at Lintas, handling Lever personal wash brands like Lifebuoy, Liril, Breeze and Rexona, besides having worked on the launch of Britannia Tiger biscuits and a brief stint at MTV. He has also worked with McCann Worldgroup as ECD Sri Lanka.
Everest Brand Solutions president D. Rajappa says, “Paddy and I have had a journey together that has been eventful all along, and it has been a pleasure working together. I‘m proud of what we‘ve achieved here, and am confident he will go on to do well in his next assignment. I wish him the very best as he grows, and I‘ve no doubt ours is a relationship that will endure through time.”
Padmakumar has handled advertising for various kinds of products and services, including clients like HSBC, ICICI, Cathay Pacific, Unilever, Nestle, Coke, Chevron, Pizza Hut, Tata and CNN-IBN.
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