MUMBAI: When it comes to lighting up festivals, Eveready has gone beyond batteries and straight into hearts. This Durga Puja, the brand has built the Ultima Bahon, the largest AA battery-powered remote-controlled toy truck, to carry the idol of Goddess Durga into a celebration organised by underprivileged children in Kolkata.
The playful creation, powered by eight Eveready Ultima AA batteries, has already entered both the India Book of Records and the Asia Book of Records. But more than the feat of engineering, it has turned into a symbol of simple joy, bridging the gap between big-budget pandals and smaller, heartfelt pujas.
“Durga Puja is a festival of joy and togetherness,” said Eveready Industries India Ltd CEO Anirban Banerjee. “With Ultima Bahon, we wanted to bring smiles to children and give them a story they can cherish forever.”
The toy truck, designed with miniature depictions of Durga’s traditional bahons: the lion, owl, swan, peacock and mouse, is a nod to tradition wrapped in innovation. Actress Priyanka Sarkar, present at the unveiling, called it “a reminder that celebrations don’t need to be huge to be special, sometimes the simplest joys create the most unforgettable memories.”
Supported by the Vikramshila Education Resource Society, the initiative saw Eveready sponsor the entire puja for children up to Class 4, ensuring that their devotion shone just as brightly as the city’s glittering pandals.
Recognised as the largest toy truck of its kind, the Ultima Bahon will also be on display at the 95 Pally Puja Association during the festival. For pandal hoppers chasing lights and spectacle, it’s a gentle reminder: sometimes the most powerful celebrations run on nothing more than a few batteries and a lot of heart.
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