MUMBAI: Euro RSCG has won the creative duties of Ice-cream brand Baskin-Robbins. The duties were awarded after a multi-agency pitch called by the ice-cream brand about four moths ago.
Said Euro RSCG director Mumbai Shavon Barua, “We have a great team and we are truly excited to work on a fun brand like Baskin Robbins. The work is already started and we are developing a host of categories”.
Thought Blurb was the incumbent agency for the account since October 2007. Earlier, Baskin-Robbins‘ creative mandate was with JWT since 2005.
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