Enrich onboards beauty industry veteran Vivek Bali as CEO

NEW DELHI: Enrich Salon has appointed Vivek Bali of Sephora-fame as its CEO. The beauty industry leader has been brought on board to transform and scale up the business. 

Enrich founder Vikram Bhatt said, “We are elated to have Mr Bali join us. In the last two decades, Enrich has pioneered different concepts in the Indian salon industry and created many benchmarks. Given his experience and expertise in the industry, Mr Bali will bring in a fresh perspective to the table and lead our growth plans.”

WestBridge Capital MD Sandeep Singhal said, “We are excited to have Vivek on-board to lead the next phase of growth at Enrich. He brings in rich industry experience and we are confident that his leadership will help significantly strengthen the company and take the business to newer heights.”

Prior to joining Enrich, Bali was the CEO of Sephora India, the global leader in the beauty retail industry. With nearly three decades of experience, he has both global and local experience as a marketing and sales strategist. His professional journey entails brand building, business development and retail experience In India, eastern Europe (CIS), Canada, Middle East and North Africa. Prior to his position at Sephora, Bali has worked in leadership roles at Lakme, Avon, Reliance Retail Ltd, Landmark Group UAE, to name a few.

 “I am very excited to join and lead the Enrich team. Enrich has built a very strong brand in beauty services and I am excited to build on the legacy to create a one-stop beauty destination for our customers. In the last six years, India has witnessed a huge growth in demand for all things beauty and we expect it to continue in the years to come – we look forward to serving this market by bringing an immersive experience for beauty enthusiasts,” said Bali.

Currently with 85 outlets and 2,000 team members, Enrich serves more than 1.8 million customers per year. With the backing of WestBridge Capital, Enrich now aims to significantly expand the store footprint and scale up rapidly over the next three to five years.