GOA: Day two of Goafest 2025 saw Enormous proving that size matters in the mobile specialist category, though ironically their victory came through modest means rather than massive hauls.
The agency dialled up 12 points to claim the ‘mobile specialist agency of the year’ title with one silver, one bronze and a merit—a performance that was more steady connection than lightning-fast 5G, but apparently quite enough to leave competitors with no signal.
In a delicious twist, the runners-up actually managed to bag the category’s only gold medals. McCann Worldgroup India and VML India each secured eight points with one gold apiece, proving that sometimes having fewer awards but better quality can still leave you runner-up.
BBH Communications India and Mindshare found themselves tied at six points each courtesy of one silver apiece.
The middle order proved that even in mobile marketing, participation trophies still exist. Havas Life Mumbai managed four points with a bronze, whilst The New Thing by Talented also hit four points but did it the hard way with two merits.
Those bringing up the rear weren’t entirely left on silent mode. redBus, BC Web Wise, Cheil India, and FCB India all managed two points with a merit each.
The Abby Creative Awards 2025, powered by The One Show, continued their systematic sweep through advertising’s specialist categories, with broadcaster, PR, digital specialist, design specialist, and direct specialist awards.
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