Enormous lives up to its name as digital dominance gets properly massive

GOA: Day two of Goafest 2025 witnessed Enormous absolutely bulldozing the digital specialist category with the sort of performance that makes other agencies wonder if they’ve been doing this whole digital thing wrong all along.

The aptly named agency lived up to its billing by hoovering up 64 points through one gold, five silvers, six bronzes and a merit—a haul so comprehensive it left competitors reaching for their calculators and then quietly weeping into their keyboards.

Leo India managed a respectable second place with 26 points courtesy of two silvers, three bronzes and a merit, though one suspects they might have preferred a few more zeros on that scoreboard. Meanwhile, ^a t o m network and Mudra Max found themselves locked in a dead heat at 22 points each—^a t o m network with one silver, three bronzes and two merits, whilst Mudra Max opted for one silver and four bronzes. 

The gold rush wasn’t entirely monopolised by the winner. Tilt Brand Solutions snagged 18 points with one gold, one silver and one bronze, whilst Schbang grabbed 16 points with one gold and two bronzes. Swiggy Ltd proved that food delivery companies can serve up awards too, bagging 14 points with one gold and one silver.

The middle order was packed tighter than a Mumbai local train. Digitas, Maitri Advertising Works, The New Thing by Talented, and VML India all managed 12 points each—though their routes  varied wildly. FCB India scraped together 10 points with one bronze and three merits.

Those trailing weren’t entirely forgotten. Grey Group, Krafton India, and Restless – a division of Magic Circle Communications each managed six points, whilst the stragglers—BelieveTrinity, Havas Life Mumbai, Havas Worldwide India , Interactive Avenues , and Rapidue Technologies —all pocketed two points each. 

The Abby Creative Awards 2025, powered by The One Show, continued their systematic dismantling of every conceivable advertising category, with broadcaster, design specialist, mobile specialist, technology specialist, and direct specialist awards ensuring no stone remains unturned in the quest for creative excellence.