Digital

“Empowering customers with integrated and holistic solutions”: AnyMind Group’s Rubeena Singh

Published

3 years ago

June 26, 2023

Mumbai: In today’s digital where every day there is a new innovation or app to make Martech more interesting and a better ROI for brands.

AnyMind Group founded in 2016, is an end-to-end commerce enablement technology company with the purpose to make it exciting for everyone to do business. The company provides two broad offerings to brands and businesses, publishers and influencers: Brand Commerce and Partner Growth. Brand Commerce provides businesses with the company’s platforms for manufacturing, e-commerce enablement, marketing and logistics, whilst Partner Growth provides web and mobile app publishers along with influencers and content creators with platforms for monetization and optimization. Partner Growth customers can also tap on the company’s Brand Commerce offering. To date, AnyMind Group has raised funding of US$91.7 million, from investors including (but not limited to) JAFCO Asia, Mirai Creation Fund, VGI and Japan Post Capital. AnyMind Group has over 1,300 staff across 19 offices in 13 markets,

Rubeena has two decades of diverse experience, Singh is an expert across digital, print and broadcast media. She possesses extensive leadership skills and has built many companies and strong teams under her leadership. Currently, Singh operates as the Country Manager for India & MENA region at AnyMind Group. Prior to joining AnyMind, she worked as the CEO at iProspect India where the business witnessed remarkable growth under her leadership. She started her journey with Star TV India and since then has been associated with some of the leading organizations in India. Singh’s drive for her work helped her in heading various senior positions in her 12 years stint at Network18.

Indiantelevision.com in an email chat with AnyMind group country manager India & MENA Rubeena Singh, speaks about her experience, the company’s achievements since its launch, the importance of tech in brand communication and much more………

Edited excerpts

On your journey after a very successful stint at iProspect, then moving to Josh and now Country Manager India & MENA at AnyMind Group

Having spent more than 20 years in the fields of publishing, agencies, and start-ups, I am currently enjoying being a part of a fast-growing technology company. Here, I have the opportunity to tackle brand-related problems, in a cutting-edge manner. The AnyMind platform, which aligns with the needs of brands, creators, and publishers, particularly captivates me. Moreover, I am thriving within the company’s culture, which fosters empowerment and grants the freedom to develop new products and services. The characteristics of openness, transparency, teamwork, and forging ahead boldly are a few company cultures that greatly contribute to my ability to perform my best.

On the journey of AnyMind Group and their achievements

AnyMind is the fastest-growing company in Asia. In 6 years, the company grew from zero to 200mn USD with 1500+ people across 13 markets. The company was launched in 2016 in the martech space providing digital marketing, influencer marketing, publisher monetisation, and creator monetisation solutions. Over the past three years, the company expanded its offerings into CommerceTech including e-commerce management, manufacturing, logistics, and customer engagement. This led AnyMind Group to rapidly expand across Asia. To date, the company has raised approximately US$100 million in funding and has acquired seven companies across the regions of Asia-Pacific. This year in March, the company went public by listing itself on the Tokyo Stock Exchange Growth market.

On AdTech/Martech space being cluttered, USP and company differentiated from the others

AnyMind is a tech-driven product and services company that primarily operates in three key verticals – digital marketing, publisher engagement and commerce enablement. From my perspective, the biggest strength of the company is its ability to deliver integrated, data-driven marketing solutions that are underpinned by borderless technology, designed to help brands and businesses transcend borders. While there might be various specialised platforms providing individual solutions, AnyMind group has the unique ability to provide integrated and holistic products/services to solve customers’ needs.

On brands now in the Indian market realising the importance of tech in their brand communications

Tech has undoubtedly enhanced efficiency, whether through programmatic advertising, influencer marketing technology, or other customer engagement tools. It has significantly transformed India’s marketing landscape and is generating curiosity and empowering marketers to create engaging campaigns for brand communication and consumer engagement. However marketers see a lack of internal skills, and cite cross-organisation adoption as a hurdle to adoption.

On strategising and the different tools used as there is no one size fits all, different brands, different needs and varies from geographies and demographics

We believe that science is global, but the solution is local. Taking this from our own product development viewpoint, our global teams are building products across digital marketing, influencer marketing, marketplace management, conversational commerce, logistics, etc. At the same time, we are connected with our local clients to understand the unique requirements and build for them. Vice versa, If a bespoke solution can be applied to the entire market or globally across markets, we develop and implement the feature in the product stack. This ensures that our products are built for the world but also address the varied needs of clients across geographies.

On the way forward, and expansion plans of AnyMind Group in the next three years

For the next three years, we are looking at disproportionate growth and establishing a leading position for ourselves in the digital marketing and commerce sector by developing new solutions and products to further penetrate into existing Asian markets and looking at M&A to strengthen our capabilities in key countries and business units.

In the long term, we aim to expand our business outside of Asia and achieve sustainable organic growth and position through M&As.

Where do we see Rubeena in this whole scenario in the next three years

If my husband gets his wish, we’ll settle down in Goa, enjoying our days in a beach house. On the other hand, if I have my preference, I envision myself holding a regional leadership role at AnyMind.

Digital

Bartronics India unveils AI-powered voice app to scale agritech platform

Published

3 weeks ago

February 6, 2026

indiantelevision.com Team

HYDERABAD: Bartronics India Limited is stepping up its agritech ambitions with plans to launch a voice-first, multilingual AI-powered application in March, following a successful pilot across Maharashtra and Uttar Pradesh.

The pilot phase saw strong engagement from farmers, supported by assured produce off-take through partnerships with SNN and Origo Commodities. Drawing on on-ground feedback, the company is now upgrading the platform to enable deeper interaction, data-driven intelligence and scalable adoption across rural markets.

At the heart of the revamp is AI-enabled voice interaction in major regional languages, including English, Hindi, Marathi, Telugu and Kannada. The voice recognition and conversational agent framework is being developed by Ampivo Smart Technologies, aimed at transforming the app into an intuitive digital assistant for farmers.

Once launched, the platform will offer voice navigation, real-time alerts, contextual advisories, educational tools and interactive knowledge support, designed to improve decision-making across the agricultural value chain.

The application will also capture consent-led farmer data to connect users with electronic mandis and wider marketplaces, while enabling participation in sustainability-linked initiatives such as carbon credit programmes.

Bartronics India managing director Vidhya Sagar Reddy, said the voice-first approach reflects how rural communities naturally engage with technology and forms the foundation of a broader rural intelligence layer under Project Avio Agritech. The company aims to onboard 20 million farmers over the next three years.

Bartronics India currently operates across nearly 5,000 villages, delivering last-mile banking and digital financial services, and is expanding into integrated agritech and agri-trade solutions through its Project Avio platform.

Digital

Messi magic kicks off in India as immersive football experience lands

Published

3 weeks ago

February 5, 2026

indiantelevision.com Team

MUMBAI: When football dreams need a passport, Lionel Messi is ready to stamp it. The Messi Experience – A Dream Come True, the internationally touring immersive exhibition dedicated to one of sport’s most influential figures, is heading to India this March as part of its 2026 world tour. After successful runs across Buenos Aires, Puerto Rico, Panama, Beijing, Chicago, Mexico City, Miami, Los Angeles and São Paulo, the exhibition will make its India debut in Mumbai on March 20, 2026, before moving to Bengaluru from June 19, 2026. The shows will be staged at Century Mills in Lower Parel, Mumbai, and Bhartiya City Mall in Bengaluru.

Produced and promoted by Bookmyshow Live, the experience promises to pull fans inside Messi’s journey, not just his match highlights. “I am thrilled to see this project come to life and bring fans even closer to me both on and off the field,” Messi said, adding that the exhibition would allow Indian fans to relive the most unforgettable moments of his career.

Designed as a 75-minute, multi-sensory walkthrough, the exhibition unfolds across nine themed zones, blending artificial intelligence, immersive environments and exclusive content. Visitors can train like Messi, step into recreated match moments and explore personal stories that shaped his rise from his early days in Rosario to lifting the World Cup trophy in Qatar.

Bookmyshow chief business officer for live events Naman Pugalia said the India debut marks a milestone for football fandom in the country. He described Messi as a global cultural icon whose story transcends sport, adding that the exhibition reflects the company’s ambition to bring world-class immersive entertainment to Indian audiences.

Beyond the storytelling, the experience also features an official merchandise store and an activation zone, extending engagement beyond the exhibition halls. Whether for lifelong fans or first-time followers, The Messi Experience aims to turn football history into a walk-in memory, one that lets India play along with a living legend.

Digital

Work stress tops India’s mental health talk, not heartbreak or headlines

Published

3 weeks ago

February 5, 2026

indiantelevision.com Team

MUMBAI: When India opens up about mental health, the conversation keeps clocking in at work. A new conversation analysis by Consuma, an AI-native consumer insights platform, shows that workplace pressures are the most frequently discussed trigger in online conversations around mental health awareness in India. The study analysed 136,695 public conversations across Twitter, Reddit, Youtube and Instagram between January 1 and December 31, 2025. Within a focused subset of 20,272 conversations that explicitly discussed what triggers mental health awareness, nearly half 49.72 per cent pointed to work-related stressors, making employment the single largest trigger category online.

The findings echo concerns flagged at the policy level. India’s Economic Survey 2024–25 has already warned that hostile work environments and long working hours can hurt mental wellbeing and productivity. Online conversations suggest employees are feeling the strain long before policy catches up.

Among work-related triggers, poor work–life balance dominates the discussion at 24.37 per cent, followed by general workplace stress at 21.85 per cent and toxic work culture at 15.90 per cent. Long working hours account for 9.57 per cent of mentions, while job insecurity features in 7.50 per cent.

The numbers are backed by sharp, candid commentary. One user writes, “Most Indian employers overcomplicate employee wellness. Let people work async. Let them go for a run in the afternoon. Let them sleep in when their body needs it.”

Consuma notes that these findings apply only to conversations that explicitly discuss triggers for mental health awareness, not the entire universe of mental health discussions online.

The data shows that mental health discourse in India is overwhelmingly driven by adults in their prime working years. People aged 25–34 contribute 50.51 per cent of conversations, while those aged 35–44 account for 34.35 per cent. Together, they represent 84.86 per cent of the discussion.

Work stress, however, is not acting alone. Societal and educational pressures make up 33.98 per cent of trigger conversations, including societal expectations (14.42 per cent), academic pressure (13.92 per cent) and parental pressure (6.09 per cent). One widely echoed sentiment reads, “Indian parents will raise you with a roof over your head, food in your stomach, and shame in your soul.”

Taken together, the data points to a compounding “pressure stack” faced by working-age Indians balancing career demands alongside cultural expectations, education-linked anxiety and family pressure, all while chasing conventional life milestones.

Interestingly, the conversation is not limited to venting. Of the 26,311 conversations analysed for broader mental health themes, discussion is almost evenly split between core challenges (48.05 per cent) and solutions or support systems (43.81 per cent).

Mental health crises dominate the challenge cluster at 32.58 per cent, followed by stigma and lack of awareness at 20.27 per cent. On the solutions side, people lean towards culturally familiar, self-directed approaches rather than institutional pathways. Holistic practices such as music therapy and spiritual wisdom account for 17.34 per cent, practical stress management for 13.72 per cent, celebrity-led awareness for 7.64 per cent and government initiatives for 6.51 per cent.

The shift suggests that people are not only asking “what’s wrong?” but increasingly “what can I do?”even if the answers remain personal and decentralised.

Consuma’s analysis also zooms in on women’s health conversations, where mental wellbeing outweighs physical health topics. Among 1,934 women’s health conversations analysed, mental health accounts for 51.14 per cent, surpassing reproductive and gynaecological health at 37.07 per cent.

Younger adults dominate this space, with 18–44-year-olds contributing over 81 per cent of the discussion. In women’s health awareness triggers (3,489 conversations), societal factors lead at 45.2 per cent, closely followed by mental health drivers at 41.7 per cent.

Healthcare-related challenges appear less frequently at 7.4 per cent, but the tone is striking. Misdiagnosis and medical gaslighting recur as trust-breaking themes. One user notes: “Going to doctors is useless in India as a woman. First, they tell you to lose weight… Then they tell you that you are imagining it or that you are sensitive.”

The report was generated using Consuma’s AI-powered Rapid Research Platform. The dataset was cleaned for noise and duplicates and classified using a multi-coding methodology. Source-wise, the conversations came from Youtube (77,544), Twitter (41,121), Reddit (9,283) and Instagram (8,747).

In a digital space often crowded with noise, the findings paint a consistent picture, for India’s online audience, mental health conversations begin not in therapy rooms or hospitals, but at the workplace and the clock is still ticking.