Brands
Emerging trends in handmade jewellery
Mumbai: In a time of mass production and quick change, handmade jewelry represents genuineness and individuality. The fashion industry is constantly changing, and there are many dominant trends that are transforming the jewelry market. This has brought about a new emphasis on sustainability, personalization as well as artisanal craftsmanship.
This year’s trends in hand-crafted jewelry include a wide variety of styles, ranging from personalized signet rings to vibrant beaded designs. Classic fashion items with a retro twist are returning — for instance, chokers or charm necklaces with updated modern features. Expressions through unique touches like zodiac signs and initials on pendants. Handmade jewelry continues to evolve so that there is always something suitable for any event or preference; these can range from the timelessness of traditional pearl necklaces to trendy clay earrings.
The main aspect of contemporary jewelry design is personalization and meaningfulness. In today’s world where everyone wants to be unique, people look for accessories that tell their own stories or reflect who they really are. As personalized items can be made according to specific requirements or needs, it is here that handcrafted pieces find their place. Each engraved initial or birthstone used in making these jewels therefore establishes a connection between the wearer and what he/she wears.
Additionally, sustainability has become an integral part of the jewelry industry too. More people have become conscious of environmental conservation issues hence more brands are adopting eco-friendly practices which attract customers’ attention. Hand-made ornaments fit perfectly into this narrative since most of them are produced out of recycled materials while others may use ethically sourced gemstones thereby supporting fair trade initiatives besides being environmentally friendly. Moreover, its timeless appeal coupled with durable quality makes it last longer than fast fashion items thereby reducing waste streams associated with such disposable products.
Another trend driving demand for handcrafted jewels is the versatile design options available with these creations. Unlike mass-produced trinkets that follow short-lived styles, handmade ones possess eternal beauty transcending any particular season. From simple chains to bold bangles, these flexible pieces can easily be dressed up or down thus enhancing sophistication levels in various outfits. From casual wear to formal attire all the way into evening gowns – giving them an elegant touch suitable for different occasions while at the same time infusing classiness into any look. Handcrafted jewels forever remain relevant standing the test of time within anyone’s wardrobe whether as everyday essentials or investment buys.
The digital landscape has played a central role in shaping the trajectory of handmade jewelry. Online business platforms and social media sites have become necessary for growing a brand and getting in touch with customers. Craftsmen of jewelry are able to display their creations to a worldwide audience through visually stimulating content and interactive narratives, thus making connections with potential clients. For example, Instagram and Pinterest allow artisans to show behind-the-scenes looks at their creative process which creates trust among buyers who appreciate authenticity.
Moreover, e-commerce platforms provide unmatched convenience as consumers can now shop for handmade jewelry from anywhere, they want without having to leave their homes. This ease of access has made it possible for independent artists to reach wider markets without setting up traditional brick-and-mortar stores.
Handcrafted jewelry represents true artistry paired with an authentic feel that speaks directly to what modern-day shoppers desire most out of their purchases; uniqueness & sincerity. In a world where everything seems mass-produced, one-off items hold special significance because they show appreciation for imperfections as well as individuality. Every piece tells its own story depending on how much detail was put into it or what materials were used – be it wirework so delicate you would think spiders made them or metal hammered by hand till it shines like gold.
To sum up, there’s been renewed interest in handcrafted ornaments. With more people wanting deeper relationships with brands through products purchased, personalized jewelry is here to stay!
The article has been written by Boli founder Prerana Jain.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
Brands
TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.
The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.
The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.
Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.
Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.
TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.
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