Digital

Elevate your brand’s game through the power of generative AI!

Published

2 years ago

October 27, 2023

Mumbai: In the fast-paced world of business, staying ahead of the curve is essential for success. One of the most transformative tools at your disposal today is generative Artificial Intelligence. Leveraging the power of AI can be the key to elevating your brand’s game to new heights. Gone are the days of one-size-fits-all marketing. Generative AI can craft personalised marketing content that resonates with individual customers. This includes tailored email campaigns, product recommendations, and social media advertisements. AI analyses customer behaviour and preferences to create content that speaks directly to your target audience, increasing the effectiveness of your marketing efforts.

In this article, we’ll explore how the industry experts have shared their thoughts on AI revolutionising brand’s operations and enhancing customer engagement, ultimately driving growth and success.

Edited excerpts

Buffalo Soldiers co-founder & head of delivery Arnab Kundu

In the digital age, a brand’s potential is boundless. Generative AI isn’t just another tool; it’s a transformative force, reshaping narratives and crafting experiences previously deemed impossible. It helps elevate your brand’s game not by mere increments, but by leaps and bounds. With the power of Generative AI, we’re not just telling stories; we’re birthing universes, creating moments that resonate deeper and longer. And the game has just begun.

BottleOpeners co-founder & CEO Sachin Kumar

In the ever-evolving landscape of marketing, the transformative potential of Artificial Intelligence (AI) and machine learning has been widely acknowledged. While their role in brand building through content creation is not a novel concept, recent strides in technology have brought automated text generation, particularly in language processing, to the forefront. Brands are looking to harness the power of generative AI to enhance consumer lives, emphasising the pivotal role of content in this transformative journey.

Recent advancements enable AI to craft news, blog posts, and marketing copy efficiently, fundamentally altering the content production landscape. Bain’s survey, spanning 600 companies across 11 industries, identifies generative AI’s key applications in customer engagement and service (47%) and content generation and localization (39%).

This dynamic field has become mainstream, offering unparalleled quality, reliability, ease, and speed. Tech leaders are fuelling increased budgets into AI language technology, with a notable 10% surge since 2020. For brands, the rise of generative AI signifies a golden opportunity to revolutionise brand building through differentiated content created with ease and at high speed.

The Hype Capital founder Sachin Shah

AI has been the talk of the town in 2023, and we’ve had a very diverse set of reactions from people. I believe Generative AI can help us take our game to the next level. From crafting compelling ad copy to generating stunning visuals, Generative AI is like unleashing a creative genie from the data-driven bottle. However, using text-generating tools can be tricky because you don’t always get perfect things in one go – you always have to iterate on the results and explain what you liked and what doesn’t work for you. For visuals, it is not easily accessible to all with credit limits and packages. It also requires a decent understanding of styles to generate solid output. If you have the patience, time, and curiosity to learn, experiment and iterate it can be helpful. For now, Generative AI can be your ally in helping your brand go to the next level if you know how to use it

DiamondXE founder & CEO Ankit Singh Kimtee

AI has emerged as a game-changer in the landscape of modern business, revolutionizing how we interact with technology. At DiamondXE, we’ve harnessed this potential to reshape the diamond trade. Imagine an AI companion guiding you through a treasure trove of over 8,00,000 diamonds. With every click, our AI learns and fine-tunes its suggestions, curating choices that match customer preferences. It’s like having a personal diamond advisor, available 24/7. AI isn’t just transforming our platform, it is also elevating customer experience through interactive chat support. Embrace this AI-powered future with DiamondXE, where buying the perfect diamond is an exhilarating, personalised journey. Let AI redefine how you perceive and purchase diamonds, setting the stage for a new era in the diamond business.

ShipEase CEO & co-founder, entrepreneur Pawan Kumar

In today’s fast-paced digital landscape, staying ahead of the competition is essential. That’s where generative AI comes in – a cutting-edge technology that empowers your brand to break through boundaries and soar to new heights. With the ability to create, curate, and personalise content at scale, generative AI unleashes a world of possibilities.

Imagine effortlessly crafting compelling marketing campaigns, generating engaging social media content, and tailoring product recommendations to each customer. It’s not just about efficiency; it’s about making a lasting impact on your audience.

Generative AI is the secret sauce that can revolutionise your brand’s approach to content creation and customer engagement. It’s time to harness the potential of this game-changing technology and watch your brand shine in the digital arena. Don’t settle for mediocrity when you can achieve greatness with generative AI at your side. Elevate your brand’s game today!

AutoNxt Automation CEO & founder Kaustubh Dhonde

As the founder of a pioneering startup manufacturing Electric Self-Driving Tractors, I have witnessed firsthand the transformative potential of generative AI. It’s not just about innovation; it’s about revolutionising agriculture. With the power of generative AI, we’re not just elevating our brand’s game; we’re rewriting the rules of farming. Our self-driving tractors, infused with AI intelligence, redefine efficiency and sustainability. They empower farmers to do more with less, fostering a greener and more productive world. The synergy between cutting-edge technology and farming tradition is our mantra, and generative AI is the cornerstone of this synergy. Together, we’re cultivating a future where agriculture isn’t just a way of life; it’s a way of progress. Harness the power of generative AI, and let’s redefine the future of farming, one autonomous plough at a time.

TheSmallBigIdea associate director – key accounts Kruthika Ravindran

In this ever-evolving world of brand-consumer relationships, understanding each individual on a personal level remains an insurmountable challenge. The true brilliance of Generative AI lies in its unparalleled ability to dynamically tailor the brand’s voice to every unique consumer, adapting seamlessly to their evolving needs, all at an incredible speed and scale. It’s not just what a brand wants – it’s what it needs. Generative AI, unquestionably, is the game changer brands have been waiting for, and the time to embrace this transformative technology is now.

Efficacy Worldwide founder Vishnu Sharma

Generative AI models like GPT-3 are trained on vast amounts of text data and can generate human-like text based on the input provided. This technology can be used for a wide range of creative and practical applications for a brand to elevate its marketing and positioning among the Target Audience.

Generative AI can have a major impact on the following aspects of Brand Positioning:

1) Effective content/communication creation

2) Improve customer experience with Personalization.

3) Data Analysis and Insights

4) Advertising and Marketing activities

5) Campaign execution and optimization

Generative AI can help in building effective brand stories and messaging to create impact among the audience and can help a brand to build an efficient roadmap for various marketing and operational activities thereby leading to more effective campaigns and ROIs.

QYOU Media India senior VP – programming & strategy Ashutosh Barve

Generative AI is transforming the game for the content industry and this is only the beginning! To stay ahead of the curve, we at Q TV have recently launched content that has been scripted, voiced, and animated using AI tools. Idea brainstorming, research, visualisation, graphics, packaging, and unique custom animation as well as enhancing post-production are all possible within minutes using available AI tools.

AI, in my opinion, won’t replace a creative human mind, but will certainly enhance the quantity and quality of work done, and I think within a very short period of time those who are masters in harnessing the tools of AI, will stand head and shoulders ahead of those who can’t. The near future is about optimising and re-skilling, and not about fearing AI.

Animeta CEO Devdatta Potnis

With generative AI, more so than the other technological advancements; it is not just about automating tasks; but amplifying human potential in the truest sense. It’s about augmenting the creative process, enhancing ideation, and enabling the brand to achieve feats that were once unimaginable or unexecutable for the lack of scale, volume and/or complexity. In the fast-paced, ever-changing digital landscape, staying ahead requires more than just keeping up. It demands a bold stride into the future, and generative AI, when blended with the driving force of human intelligence, is the key to unleash that. It’s the force that propels a brand to go from great to groundbreaking, from inventive to iconic.

Spicetree Design Agency founder/director Shiraz Khan

Using generative AI for content, creative, and brand strategies increases efficiency, productivity, personalization, and data insights.

As we gather more ideas and inputs from generative AI, it is expected to find that they can become repetitive. Over time, this can result in losing authenticity and innovative thinking. While AI can help generate content, relying too heavily on it can lead to losing the personal touch and human connection crucial for connecting with the target audience. AI-generated content may lack the emotional resonance and creativity that human-generated content can provide. Additionally, there is a risk of generating low-quality or inaccurate content without proper oversight and validation. Therefore, it’s essential to strike a balance and not over-rely on AI tools.

A thoughtful and strategic approach to implementing AI can maximize its benefits while minimizing drawbacks, ultimately improving a brand’s digital game. Therefore, generative AI should be used judiciously and selectively for maximum impact.

In conclusion, the power of generative AI is a game-changer for brands looking to excel in today’s competitive business landscape. By implementing AI strategically in your operations, you can enhance customer engagement, streamline processes, and make data-driven decisions.

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Digital

Bartronics India unveils AI-powered voice app to scale agritech platform

Published

3 weeks ago

February 6, 2026

indiantelevision.com Team

HYDERABAD: Bartronics India Limited is stepping up its agritech ambitions with plans to launch a voice-first, multilingual AI-powered application in March, following a successful pilot across Maharashtra and Uttar Pradesh.

The pilot phase saw strong engagement from farmers, supported by assured produce off-take through partnerships with SNN and Origo Commodities. Drawing on on-ground feedback, the company is now upgrading the platform to enable deeper interaction, data-driven intelligence and scalable adoption across rural markets.

At the heart of the revamp is AI-enabled voice interaction in major regional languages, including English, Hindi, Marathi, Telugu and Kannada. The voice recognition and conversational agent framework is being developed by Ampivo Smart Technologies, aimed at transforming the app into an intuitive digital assistant for farmers.

Once launched, the platform will offer voice navigation, real-time alerts, contextual advisories, educational tools and interactive knowledge support, designed to improve decision-making across the agricultural value chain.

The application will also capture consent-led farmer data to connect users with electronic mandis and wider marketplaces, while enabling participation in sustainability-linked initiatives such as carbon credit programmes.

Bartronics India managing director Vidhya Sagar Reddy, said the voice-first approach reflects how rural communities naturally engage with technology and forms the foundation of a broader rural intelligence layer under Project Avio Agritech. The company aims to onboard 20 million farmers over the next three years.

Bartronics India currently operates across nearly 5,000 villages, delivering last-mile banking and digital financial services, and is expanding into integrated agritech and agri-trade solutions through its Project Avio platform.

Digital

Messi magic kicks off in India as immersive football experience lands

Published

4 weeks ago

February 5, 2026

indiantelevision.com Team

MUMBAI: When football dreams need a passport, Lionel Messi is ready to stamp it. The Messi Experience – A Dream Come True, the internationally touring immersive exhibition dedicated to one of sport’s most influential figures, is heading to India this March as part of its 2026 world tour. After successful runs across Buenos Aires, Puerto Rico, Panama, Beijing, Chicago, Mexico City, Miami, Los Angeles and São Paulo, the exhibition will make its India debut in Mumbai on March 20, 2026, before moving to Bengaluru from June 19, 2026. The shows will be staged at Century Mills in Lower Parel, Mumbai, and Bhartiya City Mall in Bengaluru.

Produced and promoted by Bookmyshow Live, the experience promises to pull fans inside Messi’s journey, not just his match highlights. “I am thrilled to see this project come to life and bring fans even closer to me both on and off the field,” Messi said, adding that the exhibition would allow Indian fans to relive the most unforgettable moments of his career.

Designed as a 75-minute, multi-sensory walkthrough, the exhibition unfolds across nine themed zones, blending artificial intelligence, immersive environments and exclusive content. Visitors can train like Messi, step into recreated match moments and explore personal stories that shaped his rise from his early days in Rosario to lifting the World Cup trophy in Qatar.

Bookmyshow chief business officer for live events Naman Pugalia said the India debut marks a milestone for football fandom in the country. He described Messi as a global cultural icon whose story transcends sport, adding that the exhibition reflects the company’s ambition to bring world-class immersive entertainment to Indian audiences.

Beyond the storytelling, the experience also features an official merchandise store and an activation zone, extending engagement beyond the exhibition halls. Whether for lifelong fans or first-time followers, The Messi Experience aims to turn football history into a walk-in memory, one that lets India play along with a living legend.

Digital

Work stress tops India’s mental health talk, not heartbreak or headlines

Published

4 weeks ago

February 5, 2026

indiantelevision.com Team

MUMBAI: When India opens up about mental health, the conversation keeps clocking in at work. A new conversation analysis by Consuma, an AI-native consumer insights platform, shows that workplace pressures are the most frequently discussed trigger in online conversations around mental health awareness in India. The study analysed 136,695 public conversations across Twitter, Reddit, Youtube and Instagram between January 1 and December 31, 2025. Within a focused subset of 20,272 conversations that explicitly discussed what triggers mental health awareness, nearly half 49.72 per cent pointed to work-related stressors, making employment the single largest trigger category online.

The findings echo concerns flagged at the policy level. India’s Economic Survey 2024–25 has already warned that hostile work environments and long working hours can hurt mental wellbeing and productivity. Online conversations suggest employees are feeling the strain long before policy catches up.

Among work-related triggers, poor work–life balance dominates the discussion at 24.37 per cent, followed by general workplace stress at 21.85 per cent and toxic work culture at 15.90 per cent. Long working hours account for 9.57 per cent of mentions, while job insecurity features in 7.50 per cent.

The numbers are backed by sharp, candid commentary. One user writes, “Most Indian employers overcomplicate employee wellness. Let people work async. Let them go for a run in the afternoon. Let them sleep in when their body needs it.”

Consuma notes that these findings apply only to conversations that explicitly discuss triggers for mental health awareness, not the entire universe of mental health discussions online.

The data shows that mental health discourse in India is overwhelmingly driven by adults in their prime working years. People aged 25–34 contribute 50.51 per cent of conversations, while those aged 35–44 account for 34.35 per cent. Together, they represent 84.86 per cent of the discussion.

Work stress, however, is not acting alone. Societal and educational pressures make up 33.98 per cent of trigger conversations, including societal expectations (14.42 per cent), academic pressure (13.92 per cent) and parental pressure (6.09 per cent). One widely echoed sentiment reads, “Indian parents will raise you with a roof over your head, food in your stomach, and shame in your soul.”

Taken together, the data points to a compounding “pressure stack” faced by working-age Indians balancing career demands alongside cultural expectations, education-linked anxiety and family pressure, all while chasing conventional life milestones.

Interestingly, the conversation is not limited to venting. Of the 26,311 conversations analysed for broader mental health themes, discussion is almost evenly split between core challenges (48.05 per cent) and solutions or support systems (43.81 per cent).

Mental health crises dominate the challenge cluster at 32.58 per cent, followed by stigma and lack of awareness at 20.27 per cent. On the solutions side, people lean towards culturally familiar, self-directed approaches rather than institutional pathways. Holistic practices such as music therapy and spiritual wisdom account for 17.34 per cent, practical stress management for 13.72 per cent, celebrity-led awareness for 7.64 per cent and government initiatives for 6.51 per cent.

The shift suggests that people are not only asking “what’s wrong?” but increasingly “what can I do?”even if the answers remain personal and decentralised.

Consuma’s analysis also zooms in on women’s health conversations, where mental wellbeing outweighs physical health topics. Among 1,934 women’s health conversations analysed, mental health accounts for 51.14 per cent, surpassing reproductive and gynaecological health at 37.07 per cent.

Younger adults dominate this space, with 18–44-year-olds contributing over 81 per cent of the discussion. In women’s health awareness triggers (3,489 conversations), societal factors lead at 45.2 per cent, closely followed by mental health drivers at 41.7 per cent.

Healthcare-related challenges appear less frequently at 7.4 per cent, but the tone is striking. Misdiagnosis and medical gaslighting recur as trust-breaking themes. One user notes: “Going to doctors is useless in India as a woman. First, they tell you to lose weight… Then they tell you that you are imagining it or that you are sensitive.”

The report was generated using Consuma’s AI-powered Rapid Research Platform. The dataset was cleaned for noise and duplicates and classified using a multi-coding methodology. Source-wise, the conversations came from Youtube (77,544), Twitter (41,121), Reddit (9,283) and Instagram (8,747).

In a digital space often crowded with noise, the findings paint a consistent picture, for India’s online audience, mental health conversations begin not in therapy rooms or hospitals, but at the workplace and the clock is still ticking.