NEW DELHI: Mario Alvisi is revving off into the sunset. The chief growth officer for electric vehicles at Eicher Motors has tendered his resignation, effective from the close of business on 31 December 2025. His departure marks the end of a standalone EV push at the Indian automotive firm.
The company, better known for its Royal Enfield motorcycles, says it is strategically integrating its electric vehicle brand and commercial teams with its core operations. Translation: the EV experiment is being absorbed into the main business. Eicher reckons this will harness the company’s “full strength, scale and expertise” to execute its electrification strategy with speed and precision.
The regulatory filing to India’s stock exchanges was notably thin on gratitude or future plans for Alvisi and was dated 13 October. It focused squarely on the reorganisation—a signal that Eicher is betting its EV future on integration rather than isolation.
Whether folding the cards or going all in remains to be seen. But for Alvisi, the road ahead lies elsewhere.
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