Mumbai: The Advertising Club (TAC) is all set to ramp up the celebration of the most prestigious advertising and marketing awards show, “EFFIE India Awards 2022.” Recognising the category game-changers and innovators for the year, the glittering ceremony of the event will be held on Friday, 13 January, 2023 at Taj Lands’ End—Seaside Lawn, from 6:30 p.m. onwards.
The newest edition of the EFFIE India Awards 2022 is presented by Meta along with Colors as an associate sponsor, Ultratech Cement Ltd. as a category sponsor, and Craving Digital as the celebration partner.
Honouring how well advertising has impacted the success of a brand in the marketplace, the EFFIE is the only award that is presented to both the agency as well as the client.
Since the last 22 years, EFFIEs have grown to become an industry gathering, attracting 1,500 professionals from the worlds of advertising, marketing, media, research, PR, and communication, making it the third largest EFFIE award in the world. Surpassing all its previous records, the EFFIE India Awards this year received 986 entries, the most in 22 years, with as many as 53 agencies participating. With 300 marketing professionals and 193 media professionals and planners, EFFIE welcomed 493 jury members to grace the judging process.
Talking about this year’s EFFIE, The Advertising Club president Partha Sinha said, “The Advertising Club is a proud advocate to brands and agencies that create impactful innovations. It has been a long pause and we are excitedly expecting to witness some amazing work receive recognition and appreciation. This year at EFFIE India Awards, we are looking out for meaningful work that reflects effectiveness and efficiency. We are ecstatic and cannot wait to watch the category torchbearers and their work being celebrated at the industry’s most coveted awards event.”
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