Brands
EcoMedia Solutions debuts to make sustainability less hype, more habit
GURUGRAM: As sustainability shifts from a corporate buzzword to a board-level expectation, EcoMedia Solutions Private Limited (EcoMS) has launched as India’s first fully integrated sustainability solutions company, designed to help governments, brands, and corporates move from good intentions to evidence-backed action.
Founded by Rumjhum Gupta, a global sustainability and communications strategist, EcoMS is built on a simple but timely belief: sustainability isn’t a vertical, it’s the backbone of modern business strategy. The company blends technology, data intelligence, consulting, and communication to help organisations embed sustainability across the entire value chain, from compliance and carbon management to stakeholder engagement and sustainable storytelling.
“At a time when the world is racing to balance growth with responsibility, sustainability can no longer be an add-on,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. “EcoMS was created to help businesses integrate sustainability into how they operate, communicate, and evolve—through actionable, tech-backed frameworks that turn ambition into tangible outcomes.”
EcoMS offers a comprehensive suite of services including sustainability strategy, SDG consulting, BRSR and ESG reporting, carbon management and offsetting, circular-economy solutions, and sustainability-led communication. The aim: help organisations future-proof operations, build investor confidence, and create brand differentiation through transparency and measurable impact.
To mark its launch, EcoMS unveiled its flagship innovation EMS (Environment Media Solutions): a patent-filed platform that brings sustainability intelligence into media planning, buying, and event execution.
Designed for advertisers, agencies, and event organisers, EMS is India’s first unified system that measures and manages sustainability performance across OOH, DOOH, print, digital, and experiential media. Its capabilities include green event management, circular-economy integration, BRSR-compliant reporting, sustainable media procurement, and real-time carbon analytics.
“EMS is not just a product; it’s proof that technology can make sustainability measurable, actionable, and mainstream,” Gupta added. “It helps brands and agencies strike a balance between creativity, accountability, and climate consciousness, ensuring every impression counts for the planet.”
With India’s advertising and activation industry growing at nearly 20 per cent annually, the demand for environmental accountability in campaigns has surged. Yet few tools exist to assess the sustainability of media and events. EMS fills this critical void, enabling organisations to demonstrate climate responsibility and meet evolving ESG mandates while leading the shift toward responsible communication.
“Our mission is simple: to make sustainability measurable, accessible, and widely adopted,” Gupta said. “EcoMS and EMS together aim to build an ecosystem where purpose and profit can coexist without compromise.”
EcoMS is already developing its next wave of tech-enabled sustainability products focused on carbon accounting, compliance intelligence, and ethical supply chains, strengthening its position as a frontrunner in sustainability innovation.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
Brands
TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.
The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.
The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.
Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.
Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.
TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.
-
iWorld3 months agoTips Music turns up the heat with Tamil party anthem Mayangiren
-
iWorld12 months agoBSNL rings in a revival with Rs 4,969 crore revenue
-
I&B Ministry3 months agoIndia steps up fight against digital piracy
-
MAM3 months agoHoABL soars high with dazzling Nagpur sebut
-
MAM2 months agoBest Lightweight Sunscreens for Daily Use in India
-
AD Agencies1 month agoDivya Parkhi steps into client lead role at WPP Media
-
Brands3 months agoCasio times it right for modern love this wedding season
-
Brands3 months agoTCS unveils Team SDG Universe for young learners
