MAM
Dish TV, Star India ads pulled up by Asci
MUMBAI: Advertising Standards Council of India’s (Asci) Consumer Complaints Council (CCC) upheld complaints made against 27 advertisements during the quarter April – June 2011.
During the same quarter, the CCC also rejected complaints against 15 advertisements as they did not violate the Asci Code.
The CCC did not uphold complaints against 17 advertisements of various advertisers that include MakeMyTrip, Mankind Pharma, P&G WellaKolestint, Dabur India, McNroe Consumer Products, Royal Hygiene, Tata Chemicals, HUL’s Axe Googly Deo, Times of India, amongst others as these advertisements did not contravene Asci’s codes or guidelines.
The complaints were upheld against advertisers from FMCG, education, healthcare, DTH and media sectors.
Dish TV‘s claim to offer “30 True HD channels” was rejected by the CCC citing that the use of the word ‘True‘ to denote “upscaled standard definition” channels as HD was misleading.
Their claim of providing maximum number of HD channels was also challenged, stating that Dish TV can provide only a limited number of HD channels and the other “claimed” HD channels were SD channels upscaled to HD at the DTH end. This claim would lead to consumers expecting an HD experience being misled.
Similarly, complaints against certain claims made by Star India on the AsliHD campaign were upheld by the CCC stating that the claims of AsliHD were framed to exploit consumers‘ lack of knowledge of HD technology.
In the educational sector, a complaint against IMS Learning Resources’ advertisement claiming “8 out of 10 toppers in CBS” and other similar claims was upheld since the claims could not be substantiated with evidence duly validated by an independent agency.
Similarly, complaint against Roots Education‘s advertisement claiming No 1 CAT coaching in Delhi and other claims was upheld due to lack of evidence to back the claim.
The complaint against Career Launcher advertisement claiming 303 Calls in DU (BBS/ BFIA) without mentioning whether they were final admission calls or just interview calls was also upheld by the CCC.
The complaint against Sri Balaji Society’s advertisement claiming 829 students being placed from the 2009-11 batch without mentioning the total number of students was upheld on the ground that the claim contravened Section 4C of Asci’s guidelines for advertising of educational institutions and programmes as the advertisement shows images of colleges which do not seem real.
ITM Institute of Fashion, Design & Technology in their advertisement state that their study programmess are approved by PIFT and MS University, but fail to provide details like full name and location. This contravenes the Asci Guidelines for advertising of educational institutions and programmes, hence the complaint was upheld.
Similarly, ITM Institute of Hotel Management stated that their degree programme was affiliated to Mumbai University but failed to provide a specific institution or college and its location. Also, their claim of being voted Top Hotel Management College of the country by ‘Competition and Success Review‘ was not substantiated. Thus, the complaints against this advertisement were upheld by the CCC.
Advertisement claims by FMCG majors HUL, P&G, Reckitt Benckiser, Paras Pharma amongst others came under the CCC’s scanner.
FMCG major Hindustan Unilever was faced with a complaint regarding their advertisement on a leaflet of ‘Pureit Water Purifier’ which contains numerous disparaging and false statements about the competitor product – Tata Swach. The distribution of anti-Tata Swach danglers on Tata Swach packages by the advertiser was seen as undermining the Tata brand but also an unfair and unethical trade practice. Following the CCC’s intervention and upholding the complaints, HUL withdrew the leaflet from the market.
Another HUL advertisement that came under the scanner was the Axe Effect campaign. This complaint was upheld on the grounds that the visual used was overtly sexual and vulgar and portrayed women in an indecent manner. The complaint against Paras Pharmaceutical’s sexually explicit advertisement of Set Wet Deodorant was upheld on the grounds that it was portraying women as sexual tools.
Some complaints on certain claims made by P&G’s Pantene Pro-V Hair Fall Control were upheld by the CCC on the grounds that the depiction of a stylised golden circular drop misleads consumers into believing that 150 crore and not 15 crore women found Pantene to be effective.
Moreover, P&G’s claim that 80 per cent of Indian women say that the new Pantene is better than anything else they have tried before, based on a study of just 360 women, was misleading. Following the CCC’s decision, P&G removed the stylised golden circular drop in the advertisement.
Similarly, complaints received against Reckitt Benckiser’s advertisement for Dettol Skincare Soap was upheld on the ground that it was misleading consumers by wrongly linking the skin condition to germs, where in reality there is no correlation between the two.
The complaint against Sundrop Heart’s advertisement was upheld on the ground that its statement “jeenekadaarnahi, khaaneka oil badaliye” can lead consumers to believe they can neglect the importance of healthy lifestyle by merely changing the cooking oil they use.
Complaints against an advertisement of International Tractors Ltd for their brand Sonalika Tractors were upheld as they used the creative property ‘Mileage ka Master’ of Mahindra Tractors, thus taking unfair advantage of the goodwill attached to the Mahindra products.
The complaints against GCMMF’s advertisement claiming that Amul butter tops the food triangle, was upheld in the absence of an appropriate disclaimer, ‘to be used in moderation’, which could mislead consumers to believe that Amul Butter is the best food to have, thus leading to over-consumption of butter.
A few healthcare advertisements also came under the CCC’s scanner because of the claims made by the advertisers.
A complaint was received against The Institute of Indian Therapies for their advertisement of ‘AyuCare Lavana Tailam’, which claims that the external application of oil helps reduce the size of one’s stomach and lose all fat. The CCC considered the report of the clinical trial submitted by the advertiser and concluded that the advertisement was misleading.
In another case, AMA Herbal Labs advertisement mentions that competitors use PPD (Paraphenyenediamine) which can be harmful to the hair. The CCC concluded that the specific mention of PPD as a harmful chemical was misleading and unfairly denigrates other products.
Business World magazine claimed to be the No. 1 business magazine in India which was most read and most sold. However, the IRS for the 3rd Quarter of 2010 showed the magazine in third place. Since the claim was not supported by any independent research, the complaint against the advertisement was upheld.
The complaint against JyothyLabs’s Exo Dish Shine Bar advertisement claiming that it can kill disease-causing germs in just 20 seconds was upheld as the technical data submitted did not support the claim that it “starts” killing germs in 20 seconds. The advertiser made appropriate modifications to the advertisement post the CCC’s decision.
The complaints against the Amul Body Warmer advertisement were upheld as the CCC concluded that the depiction of Draupadi in a frivolous manner could hurt religious sentiments of a large section of society, thus causing grave and widespread offence.
The complaints against claims made by Shree Maruti Herbal’s D-Diabetes Smart Powder advertisement were upheld as these were not substantiated with clinical trials and technical data.
Complaints against Micromax Mobile advertisement showing a student experimenting in a chemical laboratory which ends in a blast were upheld as it sends the wrong message to students and that it may encourage many students to emulate an act that could cause injury or harm.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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