MUMBAI: When heritage meets high science, the result can be strikingly beautiful. Inde wild, the Ayurvedistry-driven beauty brand founded by Diipa Büller-Khosla, has unveiled its latest innovation, the Champi bond repair duo, a next-generation shampoo and conditioner that fuse Ayurveda and biotechnology for advanced bond repair.
In a nod to Indian beauty’s golden era, the campaign reunites Carol Gracias, Lisa Haydon, Ujjwala Raut and Indrani Dasgupta: supermodels who once defined the country’s fashion landscape, alongside Büller-Khosla herself. The visuals celebrate resilience, grace, and timeless Indian beauty.
Building on the viral success of its Champi Oil, the new Duo harnesses 21 Ayurvedic super herbs such as bhringraj, amla and brahmi, combined with biotech actives including fiberhance, sani scalp, xylishine and ceramides. The result: a lightweight formula designed to rebuild broken bonds, smooth frizz, and strengthen strands from within, without stripping or residue.
Priced at Rs 1,150 each for 130 ml, the products are available on Tira, Nykaa, and globally via Sephora and [indewild.com](https://www.indewild.com).
“With Indian consumers now benchmarking local brands against global standards, we wanted to go beyond expectation,” said founder and CEO Diipa Büller-Khosla. “This isn’t about proving India belongs in the global beauty conversation, it’s about proving we can lead it.”
Founded in 2021, Inde wild has rapidly scaled from a kitchen-table idea to a projected Rs 100 crore brand by 2025, with investors including Sogal Ventures, True Ventures, and Unilever Ventures. With Sephora retail partnerships across the UK and the brand’s US launch slated for 2026, Indie Wild continues to position Indian beauty at the forefront of global innovation, where ancient ritual meets future-ready science.
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