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Digital trust amplified: Investronaut’s security leap with CyberArk

Published

2 years ago

March 1, 2024

Mumbai: Carving its niche in the competitive landscape, Pune-based digital marketing agency, Investronaut, has recently fortified its digital defenses through a strategic partnership with CyberArk, a global leader in identity security. This collaboration signifies more than just a union; it underscores Investronaut’s dedication to delivering secure, innovative, and customer-focused digital solutions. As the agency embarks on a journey of global expansions, CyberArk’s integrated security approach ensures not only data protection but also operational efficiency, fostering a culture of trust that resonates throughout the entire organisation.

Indiantelevision.com caught up with CyberArk India solutions engineering director Sumit Srivastava and Investronaut head of content and design Shriganesh Joshi to talk about Investronaut’s inception story, their partnership, and much more…

Edited Excerpts:

On Investronaut’s inception story and its stand-out aspect in the competitive digital marketing landscape

Investronaut is a full-stack marketing agency, powered by the twin engines of creativity and performance, based out of Pune, Maharashtra. What started as a consulting company about a decade ago is now a team of dynamic professionals that caters to end-to-end marketing and business solutions for brands. We believe in ‘investing’ in our clients through a healthy brand-agency relationship built on transparency, trust, and respect. Our prime objective is to maximise the impact of your brand by analysing the challenges at hand and strategically defining and meeting the subsequent objectives, both short- and long-term.

On the collaboration with CyberArk and the specific security challenges that you were aiming to address, especially considering the emphasis on third-party collaborations

Security first is the foundation of our organisation as we seek to improve our clients’ business image through digital marketing strategies. Investronaut recognizes the importance of protecting sensitive information and ensuring the integrity of our operations and therefore strives to take a proactive approach to cybersecurity.

As a marketing agency, Investronaut’s success relied heavily on third-party collaborations which exposed the company to a plethora of external threats. CyberArk’s platform helped strengthen our security posture by securing access for external uses while providing the tools needed to boost workforce efficiency. Here’s how:

a. Securing third-party access: Investronaut works with a host of third-party agencies, partners and vendors to improve their customer’s digital presence who need access to their internal apps and infrastructure. With CyberArk’s integrated identity security approach centered on intelligent privilege controls, Investronaut could seamlessly grant access to external contributors without compromising the security of their most valuable assets.

b. Boosting operational efficiency: Before implementing CyberArk solutions, Investronaut employees stored customer passwords and important URLs on simple excel sheets – a place prone to credential theft. CyberArk Workforce Password Management helped overcome credential vulnerability and made it easier for employees and external contributors to seamlessly navigate through apps and portals without needing to remember multiple credentials, reuse passwords or pull up exhaustive spreadsheets.

On the factors that led to choosing CyberArk, and the solutions within their platform that stood out during the selection process

Our partnership with CyberArk, a leader in cybersecurity, demonstrates our commitment to developing the digital foundation of our customer-centric approach. Our shared vision emphasized on the the importance of secure access to business applications to drive our digital strategy, and this strategic partnership is an important step in strengthening our defenses against threats.

By partnering with CyberArk, we do not just solve security problems, we actively support our customers’ doors to digital success. Enterprise allows us to implement robust measures that go beyond traditional security practices to ensure access to critical business applications remains intact. This partnership enables us to stay ahead of emerging threats and protect the integrity and confidentiality of customer data as we navigate this changing digital circulation landscape.

Investronaut’s commitment to cybersecurity is more than a response; is a common answer. This is an effort to create a digital environment where our customers can thrive with confidence that their products are safe. By partnering with CyberArk, we not only ensure security, but also the flexibility and longevity of our customers’ digital intelligence.

To cater to these security needs, the following capabilities of CyberArk’s Identity Security Platform were leveraged:

1 Single sign-on to enterprise applications: With one-click secure access to all enterprise applications, employees and third-party vendors no longer had to memorize complex passwords to do their job. This resulted in improved workforce efficiency and a better brand experience for all collaborators across the board.

2 Adaptive multi-factor authentication: With an AI-fueled user-behavior analytics engine, to discern typical user logins from potential attacks, Investronaut deployed a threat-resistant user access framework that offers enhanced protection without affecting user experience.

3 Workforce password management: This helped secure user credentials of their most critical assets in CyberArk Secure Vault with seven layers of built-in security and policies around how they can be accessed, shared, or retrieved.

On CyberArk’s platform positively impacting Investronaut’s digital marketing strategies and overall efficiency in handling third-party collaborations

Through our collaboration with CyberArk, we are not merely addressing security challenges; rather, we are proactively bolstering the pathways to our customers’ digital triumphs. The enterprise solution empowers us to implement resilient measures that surpass conventional security practices, safeguarding access to vital business applications. This partnership positions us to stay ahead of evolving threats, ensuring the steadfast protection of the integrity and confidentiality of customer data as we navigate the dynamic currents of the digital landscape.

For instance, Joomla, a popular content management platform, had to be integrated with multiple digital channels for Investronaut to deliver a seamless content experience to its customers. It was a business-critical app and any unauthorized changes to it could lead to potentially disruptive consequences for several customers at once.

With CyberArk Identity Security Platform that’s built with capabilities, such as workforce password management, adaptive multi-factor authentication and single sign-on, Investronaut succeeded in securing Joomla’s credentials in secure vaults, thereby reducing their overall attack surface and boosting workforce efficiency.

On the seamless integration of CyberArk into Investronaut’s tech stack influencing daily operations and workflow, and AI/ML’s contribution to shaping your digital marketing strategies

Prior to the integration of CyberArk solutions, Investronaut staff resorted to storing customer passwords and crucial URLs on basic Excel sheets, a practice susceptible to the risks of credential theft. The introduction of CyberArk Workforce Password Management marked a pivotal transformation, addressing the inherent vulnerability of credentials. This solution not only mitigated the risks associated with storing sensitive information in insecure formats but also streamlined the user experience for both employees and external contributors.

With CyberArk in place, the cumbersome task of remembering and managing multiple credentials became a thing of the past. The Workforce Password Management system facilitated a seamless navigation experience, enabling users to effortlessly access various applications and portals without the need to memorize numerous passwords, resort to password reuse, or sift through exhaustive spreadsheets. The implementation of CyberArk not only fortified the security of sensitive data but also significantly enhanced the efficiency and convenience of our workforce, contributing to a more robust and user-friendly digital environment.

Investronaut has also implemented an advanced security measure known as adaptive multi-factor authentication, leveraging the power of artificial intelligence to drive a user-behavior analytics engine. This sophisticated system goes beyond conventional security protocols by discerning typical user logins from potential malicious attacks. The deployment of this threat-resistant user access framework is designed to provide heightened protection without compromising the user experience.

The integration of adaptive multi-factor authentication reflects our commitment to staying at the forefront of cybersecurity innovation. By harnessing the capabilities of AI-driven analytics, we have fortified our user access protocols, creating a dynamic defense mechanism that adapts to evolving threats. This approach not only bolsters the security posture of our digital ecosystem but also ensures that legitimate users can navigate through their access points seamlessly, without unnecessary friction or disruptions.

Additionally, Investronaut was able to achieve rapid time-to-value by licensing the capabilities of the CyberArk platform via the AWS Marketplace. By using the AWS Marketplace, Investronaut was able to streamline its procurement experience, launch the solution faster, and manage its licensing in a central location. Adding CyberArk to Investronaut’s AWS portfolio enables the organisation to leverage the full extent of AWS capabilities with a security-first mindset.

On measuring the success of the implemented security measures, and are there specific metrics that stood out in showcasing the effectiveness of the CyberArk solution

With the implementation of the CyberArk solution, Investronaut has made significant progress in improving the digital economy and streamlining access to business-critical applications. This change has produced significant results, including a significant 15 per cent improvement in Investronaut’s Customer Satisfaction Score (CSAT), demonstrating the positive results of its sustainability assessment.

The deployment of CyberArk has not only improved Investronaut’s security infrastructure; This also heralds a new era of customer focus and trust. This increase in customer satisfaction reflects the huge impact of our commitment to our core business of providing security and an excellent customer experience. Customers now view Investronaut as a forward-thinking organisation that employs strong customer protection and data integrity.

Additionally, the positive change in the stock reflects Investronaut’s position as a security-first business and differentiates it in the market. By adopting innovative solutions such as CyberArk, Investronaut is enhancing its reputation as a reliable partner committed to excellence and customer satisfaction.

More importantly, the successful deployment of the CyberArk solution has not only improved the security protocol, but also enhanced Investronaut’s entire product experience. This success demonstrates our unwavering commitment to the future.

On CyberArk’s platform addressing data privacy concerns enhancing client relationships, providing a sense of assurance and alleviating apprehensions

In our journey at Investronaut, we triumphantly tackled the challenge of securing third-party access by harnessing the power of CyberArk’s integrated identity security approach. Given Inverstonaut’s collaborative engagements with third-party agencies, partners, and vendors to elevate our customer’s digital presence, it became paramount to provide external contributors with access to our internal apps and infrastructure without compromising the security of our valuable assets. With CyberArk’s intelligent privilege controls, Investronaut seamlessly manages and grants access to external entities, ensuring robust protection for our most critical resources.

Moreover, the incorporation of CyberArk solutions has not only fortified security but also significantly enhanced Investronaut’s operational efficiency. In the pre-CyberArk era, we grappled with the risk of credential theft as employees stored sensitive information on insecure platforms. The implementation of CyberArk’s Workforce Password Management has effectively mitigated this vulnerability, streamlining access for both our team members and external contributors to navigate applications and portals without the hassle of remembering multiple credentials or resorting to insecure practices such as password reuse or exhaustive spreadsheets. This transformative experience has not only bolstered our security posture but has also elevated the overall efficiency and reliability of our operations at Investronaut.

On seeing the partnership with CyberArk supporting and influencing potential global expansions for Investronaut

The implementation of CyberArk has created an overall sense of trust and peace of mind across our organisation. Our team has collectively benefited from a unified workforce management system, password, multi-factor authentication and login features in our daily operations, as well as process integration between our different platforms and assets.

The deployment of CyberArk not only increases the level of security, but also creates an environment where trust can become a link to our digital systems. Adoption is more than a formal process; It is a change that affects all aspects of our organization. Our employees are amazed at how perfectly CyberArk’s security syncs with our disparate systems and operations.

CyberArk has a company-wide impact beyond security protocol development. It has become a force for efficiency by simplifying password management and authentication processes that were more complex than we expected. The unity of our employees is a new trust because this deployment not only meets but exceeds our expectations for a good security solution.

In fact, CyberArk integration has become the cornerstone of reliability and seamlessness. Integrating this into the fabric of our daily operations has created the foundation for our teams to navigate the digital environment with confidence. This change in distribution isn’t just about security; This is to foster a culture of excellence and trust that underpins all aspects of our organisation’s work.

Related Topics:CyberArk Investronaut Shriganesh Joshi Sumit Srivastava

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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3 weeks ago

February 9, 2026

indiantelevision.com Team

MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

Brands

Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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3 weeks ago

February 9, 2026

indiantelevision.com Team

MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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3 weeks ago

February 9, 2026

indiantelevision.com Team

MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.