Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 29 June – 12 July 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Glossy (Godrej Consumer Products) | – | Madison | 30 million |
Sparsh baby care brand (Marico) | – | Madison | NA |
Hindware | BEI Confluence | Prachar Advertising (Jaipur) | 50 million |
| Shakun Advertising (Jaipur) | |||
Creative | |||
| Bajaj Crystal | – | Leo Burnett | NA |
| Director’s Special Black (DSP Black)(UB Group) | McCann Erickson (Mumbai) | Mudra | 60 – 70 million |
| Fortis Healthcare | – | Contract | 40 – 50 million |
| Glossy (Godrej Consumer Products) | – | Mudra | 30 million |
| Hero Honda Glamour FI | – | JWT | 80 – 100 million |
| ICICI Rural Banking | – | Saatchi & Saatchi (Mumbai) | 100 million combined |
| ICICI International Business Group (part) | – | ||
| Levi Strauss Signature | O&M (Bangalore) | JWT (Bangalore) | 100 million |
| ME Furniture & Beyond | By Design | AMO Communications | 10 million |
| Qualcomm (CDMA technology) | – | Cartwheel Creatives | 50 – 80 million |
| Rasna | Mudra | Dentsu Marcom | 250 million |
| Reckitt Benckiser | Euro RSCG | Euro RSCG | 2 billion |
| JWT | |||
| McCann-Erickson | |||
| Sparsh baby care brand (Marico) | – | McCann-Erickson | NA |
| SRMB Udyog Ltd (Kolkata) | Lookad Advertising (Kolkata) | Lowe (Kolkata) | 60 – 80 million |
| Wowie (Cadbury‘s) | – | O&M | NA |
Creative & Media | |||
Kanchuki | – | Out of the Box | 20 million |
Thomas Cook | Network Advertising | Dentsu Marcom (Mumbai) | 100 – 120 million |
U21 Global | – | Euro RSCG | 45 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
Leave a Reply