MUMBAI: Walls are talking and they’re doing it in style. Asian Paints has unveiled a bold new chapter for its luxury brand Royale Glitz, taking it beyond high-end wall finishes to the realm of full-blown décor inspiration. At the centre of this glossy makeover is none other than Deepika Padukone, making her much-awaited return as brand ambassador, lending her effortless grace to a campaign that paints luxury in fresh colours.
Royale Glitz now positions itself not as the finishing touch but as the starting point of design stories. With curated textures, statement wallpapers, and a “Glitz Up Your Décor” guidebook packed with QR-linked demos, the campaign shows how a single wall can spark the reinvention of entire living spaces. “It’s about creating emotionally charged spaces that reflect who you are,” said Asian Paints MD & CEO Amit Syngle. “A single wall can bring alive the entire space.”
Padukone embodies this shift, gliding through a home where walls are canvases of memory, mood, and meaning. With a super-smooth Crème Finish, Teflon Surface Protector, and an 8-year warranty, Royale Glitz mixes artistry with performance, offering homeowners both beauty and durability. Mccann Worldgroup India CEO & CCO Prasoon Joshi described the film as “an artistic journey every frame as elegant and fluid as the product itself.” For Asian Paints, the message is clear: walls are no longer silent backdrops, they’re storytellers of personal expression.
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