MUMBAI: What happens when your heart wants the features and your wallet loves the discounts? According to Hyundai Motor India Limited’s latest campaign, you win either way because “Listen to your Dil or the Deals. You will bring home a Hyundai!”
Featuring Hyundai’s new brand ambassador Pankaj Tripathi, the campaign is a delightful spin on the everyday car-buying dilemma. Set in a friendly neighbourhood and packed with Tripathi’s trademark wit, the TVC sees the actor cheekily flaunt his Hyundai Exter’s smart features, playfully questioning whether his neighbour’s car matches up or at the very least, came with better deals. Spoiler: it didn’t.
Backed by Hyundai’s core values of trust, innovation, and value, the campaign aims to connect with both the head and the heart. “It’s more than a tagline, it’s a celebration of Hyundai’s promise to offer feature-packed, reliable vehicles that delight customers,” said HMIL vertical head of marketing Virat Khullar. Launched well ahead of the festive season, the initiative strategically seeks to influence intent and early consideration in a crowded market.
The 360-degree campaign will hit TV, print, digital, and radio, and reach even deeper with regional TVCs in seven Indian languages Gujarati, Marathi, Bengali, Kannada, Malayalam, Tamil, and Telugu.
While the humour keeps things light, the message is serious: whether you’re wooed by your dil or lured by a great deal, a Hyundai is always the right choice. Because behind every Hyundai is not just an engine but a promise of care, technology, and trust that goes the distance.
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