MAM
Data privacy maze- Five key points for marketing compliance
Mumbai: While I was thinking about some of the most pressing topics globally, this subject struck a chord as one of the most globally talked and debated, specifically in the domain of marketing & advertising.
In today’s digital age, where information is currency, data privacy has become a critical concern for consumers and businesses alike. Marketers find themselves at the crossroads of utilizing customer data for personalized experiences and respecting privacy regulations.
Navigating this complex landscape requires a keen understanding of key issues and proactive strategies to ensure marketing compliance. Here are five crucial points for marketers to consider:
1. Regulatory Landscape and Compliance Challenges
The Challenge
The global regulatory landscape for data privacy is rapidly evolving, with stringent laws such as GDPR in Europe, CCPA in the United States, and various other regional regulations. Navigating these diverse frameworks poses a significant challenge for marketers who operate on a global scale.
With respect to India, the recent Digital Personal Data Protection Act, 2023 emerges as a historic milestone in digital rights after it was passed by the Lower House of Parliament (the Lok Sabha) and the Upper House of Parliament (the Rajya Sabha) followed by Presidential assent making it a law of the land. With privacy at its core, this landmark legislation would empower individuals, redefine business practices, and usher in a new era of responsible data handling. The Act regulates the governance of personal data collected by organisations, and aims at protecting the individual’s privacy by empowering them with rights over the manner in which their data is processed.
Probable Solution
Marketers need to invest time and resources in understanding the specific requirements of each region they operate in. Establishing a robust compliance framework that aligns with the strictest regulations ensures a universal standard. Regularly update privacy policies and ensure that marketing teams are well-versed in the nuances of compliance in different jurisdictions. With respect to India, I find the below key highlights bearing a powerful torch in the right direction.
Data processing agreements mandatory before outsourcing activities to third parties
Periodic Data Protection Impact Assessments made mandatory for Significant Data Fiduciary
Lawful basis of processing consolidated to consent and certain legitimate uses
Data localisation rules relaxed allowing transfers across jurisdictions unless specifically notified
2. Consent Management and Transparency
The Challenge
Obtaining explicit and informed consent from users for collecting and using their data is a fundamental requirement. However, ensuring transparency and providing users with a clear understanding of how their data will be used can be challenging.
Probable Solution
Implement a transparent and user-friendly consent management system. Clearly communicate the purposes of data collection and usage through easily accessible privacy policies. Use plain language to articulate the terms of consent and offer users granular control over their preferences. Regularly review and update consent mechanisms to stay in line with evolving regulations and consumer expectations.
3. Data Security and Breach Preparedness
The Challenge
Data breaches are a constant threat, and the repercussions can be severe, damaging both consumer trust and a brand’s reputation. Marketers must ensure that the data they collect is stored securely and take proactive measures to prevent unauthorized access.
Probable Solution
Invest in robust data security measures, including encryption, access controls, and regular security audits. Implement a comprehensive incident response plan to mitigate the impact of a potential breach. Transparently communicate with users in the event of a breach, detailing the steps taken to address the issue and protect their data.
4. Adapting to Emerging Technologies
The Challenge
As marketing technologies evolve, the methods of data collection and processing become more sophisticated. Staying compliant with existing regulations while adopting innovative technologies, such as AI and machine learning, can be a delicate balancing act.
Probable Solution
Prioritize data protection by design when implementing new technologies. Conduct thorough impact assessments to identify and address potential privacy risks associated with emerging tools. Keep abreast of industry guidelines and collaborate with legal and compliance teams to ensure that innovative marketing strategies align with existing regulations.
5. Cross-Border Data Transfers
The Challenge
In a globalized world, companies often transfer customer data across borders for various reasons, including processing and storage. However, doing so without violating data protection laws presents a complex challenge.
Probable Solution
Leverage legal mechanisms such as Standard Contractual Clauses (SCCs) or Binding Corporate Rules (BCRs) to legitimize cross-border data transfers. Assess the data protection laws of both the source and destination countries and ensure that the chosen mechanism complies with these regulations. Regularly review and update data transfer mechanisms to align with any changes in legislation.
In conclusion, achieving data privacy and marketing compliance requires a proactive and adaptable approach. By understanding and addressing these key points, marketers can not only navigate the complexities of the current regulatory landscape but also build trust with consumers, fostering long-term relationships in an era where data privacy is paramount.
The author of this article is Shisham Digital CMO Ankoor Dasguupta.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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