Mumbai: DailyObjects, a homegrown design-driven lifestyle brand, has launched digital ad film to inspire the new generations to make conscious lifestyle choices. DailyObjects will be running it on its social media channels including Facebook, Instagram, Twitter, and LinkedIn.
The ad campaign featuring the PANGEA Collection intends to bring synergies between choices of modern and conscious living. The film features the captivating journey of discarded plastic bottles getting transformed into a thoughtful and functional range of eco-friendly bags. PANGEA, literally meaning “all the earth” draws consumers attention towards the abundant beauty, fragility of our planet and its incredible natural wonders and phenomena that we witness every single day. The film also features the new generation embracing these conscious lifestyle changes in their daily lives to form a deeper connection with the world around them, initiating a kind of a personal exchange and connection with the planet. By choosing bags made from recycled PET alternatives as against virgin or new polyester bags,consumers can avoid introducing new plastic waste into the environment while lowering the plastic waste destined for landfills.
Every year, an enormous amount of new plastic waste is created from single-use plastic bottles made from PET, piling up to metric tonnes of waste in landfills. These plastic bottles that generally get trashed after single-use basically remain in landfills forever. With the PANGEA Collection, DailyObjects has transformed these into a durable range of bags that can be used over many years. Each of these bags is upcycled from up to 4 to 18 PET bottles, depending on the size of the bag.
DailyObjects CEO & co-founder Pankaj Garg, said, “We aspire to optimally leverage what otherwise is considered waste. The PANGEA collection is for today’s conscious consumers who are willing to walk the talk to build a better future by making thoughtful lifestyle choices. With these ad films, we want to bring more transparency to our consumers and educate them on our design journey as well as the material processes. With this collection, our purpose is to waste less and innovate more. As part of our long-term visions, we intend to continue bringing a range of products keeping in mind a sustainable future for the next generation.”
The collection is entirely ideated and designed by DailyObjects’ in-house design teams and skilled craftsmen. The collection echoes the choice of simplified and multifunctional bags with a recycled, eco-friendly, and durable combination of raw materials that make it a good choice for a long-lasting and sustainable lifestyle.
The TARP collection built with recycled tarpaulin, DailyObjects continues its commitment to introducing thoughtful products catering to a sustainable lifestyle. DailyObjects aims to continue to bring an innovative, thoughtful, and conscious range of products that are 100 percent homegrown and offer superior design, function, and utility.
Leave a Reply